Slapfish Amps Growth, Named #3 Fast Casual Brand Nationwide

Nation’s Largest Fast Casual Seafood Concept Expanding Coast to Coast

June 07, 2017 // // Slapfish, a modern seafood franchise serving up bold, crave-worthy dishes - and redefining the seafood and restaurant industry - is growing from coast to coast. As the nation’s largest fast casual seafood concept, Slapfish has received numerous accolades, most recently coming in at number three in the “2017 Fast Casual Top 100 Movers & Shakers” list for its impressive growth, sales, innovation and trendsetting. With seafood consumption on the rise both in restaurants and homes across the U.S., Slapfish not only leads the fast casual segment in this category, but also continues to bolster awareness of seafood for the everyday consumer, making it more relatable and approachable as a dietary staple.

Boasting incredible growth and revenue in the past year, Slapfish has nearly doubled its footprint, with eight units currently open and over 100 more in development. Recently closing new franchise deals in Northern Virginia, Albuquerque, San Diego, Tulsa, Arizona, South Korea, and the United Kingdom, the flourishing restaurant continues spreading its brand of ridiculously fresh, refreshingly responsible seafood into new markets both domestically and internationally.

“We are truly honored to be recognized as one of the top fast casual brands in the nation. Slapfish is helping define the current fast casual landscape, and this award reinforces our dedication to changing the way people consume seafood,” says Chef Andrew Gruel, founder and CEO of Slapfish. “As consumers seek fresh, high-quality seafood options, we are filling a niche in the marketplace, bringing a fresh new concept unlike anything else currently available. We are eager to explore new markets both domestically and internationally, and we look forward to sustained growth as we expand worldwide.”

Founded by Chef Gruel in 2011, Slapfish started as a food truck serving boat-to-plate seafood and quickly grew into eight brick-and-mortar locations, with upcoming openings in Albuquerque, San Diego, Salt Lake City, Northern Virginia, Seoul and London. The brand has also signed agreements for Arizona, Colorado, Idaho, Texas and Nevada, with plans to take over the southwest region. Gruel and his team are aggressively targeting Chicago, New England and Washington D.C. for expansion as well. On the international front, the team has their sights set on Germany, Ireland, and the United Arab Emirates, as well as plans to open 25 units across the United Kingdom over the next 10 years, and 10 locations across South Korea over the next three years.

With an expansive list of accolades in the last year alone, Slapfish’s impressive growth has not gone unnoticed, receiving top honors in QSR magazine’s “The 40/40 List” and “Most Innovative Menu Items” feature. Gruel was also featured in Restaurant Hospitality’s “18 Innovators to Watch in 2017”, and in Nation’s Restaurant News’ “2017 Power List”, among others. With its proven business model and focus on responsible, chef-driven seafood practices, the brand looks forward to doubling its footprint by the end of this year and expanding up to 75 locations by 2020, ultimately making Slapfish a household name and international staple.

For more information on Slapfish, visit To learn more about franchising opportunities, visit

About Slapfish

Slapfish is a Modern Seafood Franchise - seafood redefined with a fresh attitude, simple flavors and a healthy smack of fresh. Slapfish has created a distinct brand that revolves around drool-worthy “boat-to-plate” cuisine in a casual, relaxed setting. Chef Gruel’s menu boasts a variety of daily and seasonally changing features, seafood fresh from Sea to Table, and bib-worthy dishes with bold flavors. The brand currently has eight units open, with over 100 more in development both domestically and internationally.

Media Contact:

Lauren Barbian
(312) 878-1222

Janet Isabelli
(312) 878-1222

SOURCE Slapfish


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