Massage Envy Ready for Worldwide Push at the 2017 International Franchise Expo
Leading Wellness Franchise to Showcase Refreshed Design & New Service Offerings at Country’s Largest Franchise Show
June 09, 2017 // Franchising.com // NEW YORK – Massage Envy, a leading wellness franchise, with 1,180 independently owned and operated franchised locations and collectively more than 1.65 million members across the United States, will showcase a new and refreshed look, new services and plans to expand with franchise partners around the world at the 2017 International Franchise Expo in New York.
During the conference, Massage Envy executives will speak with prospects looking to expand throughout the U.S., as well as internationally at Booth No. 529.
Massage Envy is ranked No. 1 in the therapeutic and massage services category of Entrepreneur Magazine’s Franchise 500 list, and the iconic wellness brand is preparing to launch new services – including customized massages and facials, Microderm Infusion™, assisted stretch services and PCA Skin© products and services, including PCA chemical peels - that deliver on the Total Body Care promise for members and guests, and provide new revenue opportunities for franchisees. In addition, all new locations will feature a new design that reflects updated branding, featuring warm colors, fresh lighting treatments, new furniture and an inviting space for customers and employees.
“Massage Envy pioneered the membership model in the wellness category and has thrived for the past 15 years,” said Lee Knowlton, Massage Envy Senior Vice President for Global Sales & International. “Because everyone can benefit from Total Body Care, our concept fits into any market both domestically and abroad. While we’ve grown with a strong presence around the country, there’s still untapped potential in U.S. markets and internationally.”
Massage Envy is seeking multi-unit franchisees in all regions of the United States, primarily the Northeast, Southeast, Midwest and Northwest, as well as internationally, mainly in Canada, Mexico, India and the United Kingdom. The company employs experts in every facet of the business – including real estate, design, construction, marketing, training and operations – to set franchisees up for success, with all aspects of the business model clearly laid out and supported for franchisees.
Ranked No. 1 in the wellness category, with the highest sales and largest brand awareness across the board, Massage Envy is committed to brand innovation and adding value to franchisees and customers alike, and the new service offerings help support this brand promise.
The International Franchise Expo (IFE), taking place June 15-17 at The Javits Center in New York City, is the industry’s one-stop franchise event attracting thousands of prospects from all over the United States and more than 120 countries around the world.
About Massage Envy
Ranked No. 1 in the Therapeutic and Massage Services Category and No. 17 overall on the 2017 Entrepreneur Magazine Franchise 500®, No. 7 on the Forbes 2016 Best Franchises to Buy and No. 13 on Franchise Gator’s Top 100 Franchises of 2017 lists, Massage Envy has embraced franchising since its inception and is embarking on a mission to make every individual the best version of themselves. With its membership model, Massage Envy believes total body care is an integral part of everyone's well-being journey. Massage Envy, based in Scottsdale, Arizona, is a national franchisor and, through its franchise locations, is the leading provider of therapeutic massage and skincare services. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 25,000 dedicated professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,180 franchise locations in 49 states that have together delivered more than 100 million massages and facials. For more information on Massage Envy, visit MassageEnvy.com. For information about the Massage Envy franchise opportunity, visit MassageEnvy.com/Own-A-Franchise.
Fishman Public Relations
SOURCE Massage Envy
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