Überrito Launches National Franchise Opportunities
New Offering Brings Mexican Fast Casual Concept To Broader Market
HOUSTON - June 13, 2017 // GLOBE NEWSWIRE // - Überrito announced today that it is ramping up its focus on franchising and is now offering franchise opportunities for the fast casual, build-your-own burrito concept nationwide.
In its commitment to expansion to meet growing demand, the company recently brought on a new Chief Development Officer, Peter Ortiz, who is singularly focused on establishing Überrito as the premier franchise concept in the fast casual Mexican food segment.
To meet its expansive growth targets, the company is seeking experienced, multi-unit operators and investors to help grow the brand nationally. Single and multi-unit area development opportunities, along with master franchise agreements, are available.
The company currently operates five Houston-area locations and two Phoenix locations, which includes three new restaurants since 2016. Überrito most recently opened its second Phoenix location in the Arcadia Gateway shopping center in late March, building on the momentum of successful expansion efforts in Arizona and Texas.
“The food and the ambiance at Überrito are exceptional. Thanks to that, our locations have seen tremendous growth over the last few years,” said Peter Ortiz, Chief Development Officer for Überrito. “As a result, we’ve experience significant demand for the franchise and we are excited to now be able to bring Überrito to the broader market,” said Ortiz.
Überrito is part of Mexican Restaurants Inc., which currently operates 47 Mexican restaurant locations across five brands: Überrito, Casa Ole, Monterey’s Little Mexico, Tortuga Mexican Kitchen and Crazy Jose’s. Additionally, the company runs ten franchise locations for Casa Ole. For more information about Überrito’s franchise offering, please visit http://uberrito.com/franchise.
Überrito, the company’s fast-casual concept, offers highly customizable burritos, bowls, salads and nachos made with more than 40 fresh ingredients and toppings. Along with menu favorites like “10 Tasty Tacos,” Überrito delivers on its promise to go above and beyond the basic burrito and encourages customers to try something nü. Additional information on Überrito franchises can be found at http://uberrito.com/franchise.
About Mexican Restaurants Inc.
Mexican Restaurants, Inc. operates and franchises 55 Mexican restaurants in Texas, Oklahoma and Louisiana. The current system includes five brands: Casa Ole, Überrito, Monterey’s Little Mexico, Tortuga Mexican Kitchen and Crazy Jose’s, each offering authentic Mexican and Tex-Mex food that is made from scratch daily.
Lynchpin Strategic Communications
Ph: (713) 922-1895