June 16, 2017 // Franchising.com // VANCOUVER - White Spot, Canada's longest running restaurant chain, has officially joined the ranks of the national sustainable seafood program Ocean Wise.
White Spot, along with their premium QSA brand Triple O’s began the journey of joining the Ocean Wise program earlier this year, and on June 19th, the legendary restaurant chain will roll out their inaugural Ocean Wise menu at 65 White Spot locations across B.C. and Alberta.
While many of White Spot core menu selections were already ocean-friendly such as their signature Clam Chowder, Toasted Shrimp Sandwich and the Spot’s Fish & Chips, the launch of the promotion offers not only the opportunity for guests to try delicious new dishes such as Ahi Tuna Tataki and Wild Pacific Salmon Donburi, but also to reinforce the importance of how their choices can have a positive impact on our lakes, rivers and oceans.
From White Spot Executive Chef Danny Markowicz’s perspective, making the decision to join Ocean Wise was just the right thing to do. “At White Spot, we believe that we play a role in preserving the health of the oceans for future generations. Seafood sustainability is important to us and we want each guest to have confidence that when they choose a menu item with the Ocean Wise logo, they are making a choice for the long-term well-being of the marine ecosystem.”
When asked about the impact of having one of Canada’s largest chain of restaurants join Ocean Wise, program manager Ann-Marie Copping noted the powerful impact of such a partnership. “White Spot is a beloved chain in Western Canada and we’re thrilled to have them as our newest Ocean Wise partner. Our organizations share a love for high quality food and a drive to protect our oceans. Now, we will also share that passion with each White Spot guest who looks for the Ocean Wise symbol and makes an ocean-friendly choice.”
White Spot’s Ocean Wise menu will launch in BC and Alberta locations on June 19th and features a variety of Ocean Wise dishes which have all been paired with local wines from their 100% BC, VQA wine list, and beer from their BC craft beer program. Our Triple O’s restaurants proudly serve an Ocean Wise Fish burger along with their Fish and Chips.
Headquartered in Vancouver, British Columbia, White Spot is Canada’s longest-running restaurant chain, celebrating their 89th year. Founded in 1928, when Nat Bailey launched Canada’s first drive-in restaurant at Granville and 67th, the 89-year-young chain now sees more than 17 million guests annually at 133 White Spot and Triple O’s locations throughout B.C., Alberta and Asia. Bailey’s original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal. White Spot Limited is proud to be recognized with the platinum status designation as one of Canada’s 50 Best Managed Companies. [www.whitespot.ca].
Overfishing is one of the biggest threats to our oceans. With thousands of partner locations across Canada, Ocean Wise makes it easy for consumers to choose sustainable seafood for the long-term health of our oceans. The Ocean Wise symbol next to a seafood item is our assurance of an oceanfriendly seafood choice. [www.ocean.org/seafood].
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White Spot Limited
SOURCE White Spot