Marco's Pizza Selects HY Connect As Full-Service Agency Partner
Consolidates business following multi-agency pitch
June 21, 2017 // Franchising.com // CHICAGO [TOLEDO] — Following a multi-agency search, Chicago-based HY Connect (HYC) and their recently acquired partner, Merge Design + Interactive, was named agency of record for Marco’s Pizza, the fastest growing pizza company in the United States operating more than 800 stores in 34 states and four countries. Several agencies previously handled the account; the pitch consolidates work across communications disciplines with HYC.
HYC, with clients such as Harley Davidson and Bakers Square, is capable of providing services across all communications disciplines while also becoming a key technology partner with the company. With one of Marco’s tenants being “Accelerate Innovation,” and HYC’s capacity to help do just that, Marco’s will be focused on engaging consumers on any screen they may be using, wherever they are. The agency’s first work for Marco’s will debut later this year in the early fall.
“Our growth will be fueled by technology-led innovation, and HYC and Merge have the capabilities of very few other agencies,” said Steve Seyferth CMO at Marco’s. “I have a history of working with Ron Bess (CEO of HY Connect), and the fully integrated offering he has put together make them an ideal partner for us.”
Opening an average of one store every three days, Marco's is the fastest-growing pizza franchise in the U.S. and is on track to add more than 100 new locations this year with plans to have 1,500 locations by 2020. It was recently named "America's Favorite Pizza Company" in a 2017 Market Force QSR Consumer Research Study and was referred to as the "undisputed Kings of new store development" by Entrepreneur Magazine.
Ron Bess, CEO at HYC added “The Marco’s story, rooted in an authentic Italian heritage and supported by a high-quality product, provides a great opportunity for us to drive their brand and business forward.”
ABOUT MARCO’S PIZZA:
Headquartered in Toledo, Ohio, Marco’s Pizza was named America’s Favorite Pizza Company this year, and is the fastest-growing pizza company in the United States. Marco’s was founded in 1978 by Italian born, Pasquale (“Pat”) Giammarco and thrives by making Italian Pizza with fresh ingredients. The company has grown from its roots as a beloved Ohio brand to operate more than 800 stores in over 30 states and four countries. Most recently, Marco’s Pizza was ranked by consumers as America’s Favorite Pizza Chain through Market Force Information surveys. Other recent accolades include landing No.38 on Entrepreneur’s Franchise 500 list, No. 2 on Forbes’ Top 10 Franchises to Invest In in the medium investment range, No. 3 on the Military Times Best For Vets list and No. 4 on the Franchise Times Fast and Serious list. For more information on Marco’s Pizza franchising opportunities, visit www.marcosfranchising.com or call 800-836-2074.