Cousins Subs to Debut Exclusive Big Cheese Sub
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Cousins Subs to Debut Exclusive Big Cheese Sub

June 22, 2017 // // MILWAUKEE – Cousins Subs® to debut limited-edition “Big Cheese” sub exclusively at Summerfest 2017.  

A nod to Wisconsin and cheese lovers everywhere, Cousins’ “Big Cheese” sub taps into the vibrant heritage of ‘America’s Dairyland.’ Featuring chicken or steak fresh off the grill topped with bacon, sautéed onions, Wisconsin cheddar cheese, sharp cheese sauce made locally and the sub shop’s Wisconsin Cheese Curds, the “Big Cheese” is packed with flavor for the legendary “Big Gig.” 

“This June marks Cousins’ 45 years of serving Wisconsinites, and we wanted to bring festival goers a sub rich in local flavor that is both commemorative of our heritage and unique for Summerfest’s 50th,” said Justin McCoy, vp of marketing at Cousins Subs. “We encourage everyone to sink their teeth into indulgence and celebrate all that makes Wisconsin’s food culture iconic.” 

Those looking to enjoy the “Big Cheese” fresh off the grill, can visit the Cousins Subs concession located in the Miller Lite Oasis across from the stage. Cousins Subs encourages fans to share their love of the “Big Cheese” on social media by using #BIGCHEESIN.

Cousins will also sell a select variety of its deli-fresh and grilled to order subs made with chicken or steak as well as fries and Wisconsin Cheese Curds. 

“Summerfest is Milwaukee’s signature summer festival and a long running partner of Cousins Subs,” said McCoy. “The festival gives us an opportunity to bring our signature subs to the masses from the greater Milwaukee area, Wisconsin and beyond over the course of the 11-day event. As a Milwaukee and Wisconsin institution, it’s only fitting for us to continue to support and partner with Summerfest.” 

For more information on Cousins Subs, please visit 


Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate more than 100 sub sandwich shops throughout Wisconsin and Arizona, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, Twitter and Instagram.




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