The Flame Broiler Introduces Simple, Healthy Fast Food To Meridian

Award-Winning Dining Concept to Enter Idaho Market

June 23, 2017 // Franchising.com // SANTA ANA, Calif.  – The Flame Broiler, known for serving simple, healthy and delicious rice bowls while on the go, continues its nationwide expansion with a new location in the city of Meridian, Idaho. This will be the first The Flame Broiler location for the city of Meridian, as well as for franchisees Bill and Kim Wittkopf who look forward to introducing a healthier fast-casual alternative to their community. 

The location was officially open to the public on Thursday, June 7. However, to celebrate The Flame Broiler’s new restaurant, the location will be offering a buy one, get one free promotion along with a number of giveaways to the public on grand opening day, which is June 22. 

“We are certain that our town of Meridian will happily welcome The Flame Broiler concept into the neighborhood,” said Kim Wittkopf, Franchisee, The Flame Broiler. “Meridian isn’t familiar with the idea of a clean and healthy fast-casual alternative, so I know that once customers are able to try it for themselves, they will fall in love with the brand like Bill and I did. I’m really looking forward to watching the concept grow and flourish within our community.” 

The Flame Broiler’s core menu features delicious rice bowls that start at only 140 calories. The bowls are made with non-GMO white or brown rice, Angus beef, all-natural chicken or organic charbroiled tofu, freshly blanched vegetables, and topped with chopped green onions. For an added flavor kick, guests are invited to top their bowls off with The Flame Broiler’s proprietary hot sauce, double hot sauce, triple hot sauce  or their Korean BBQ inspired Magic Sauce. 

“As a company, each newly opened The Flame Broiler location is exciting to see,” said Young Lee, CEO and founder of The Flame Broiler. “We enjoy seeing new franchisees like Bill and Kim open their own store in a new market and take great pride as The Flame Broiler concept expands nationally.” 

The newly opened The Flame Broiler is located at 1735 W. Chinden Blvd., Suite 140, Meridian, ID 83646 and is open Monday through Saturday from 10:30 a.m. to 9:00 p.m.  and Sundays from 11:00 a.m. to 7:00 p.m. For more information, please call 208-286-2978 or visit https://www.flamebroilerusa.com/

About The Flame Broiler:

Founded in 1995, The Flame Broiler is a quick-service restaurant franchise that is loyal to its tradition of serving simple, healthy fast food at an affordable price point. Its menu consists of white or brown steamed rice, organic tofu, choice Angus beef and all-natural chicken, as well as vegetables. Additionally, the concept uses no dairy and or fryers. The Flame Broiler was recently ranked #329 in the 2015 Franchise Times Next 200+ listing as well Bond’s Top 100 Franchises of 2015. Additional accolades include USA Today’s Top 50 Franchises for Minorities from 2010-2013. Starting in Orange County, California by Young Lee, The Flame Broiler has grown to more than 190 restaurants throughout California, Nevada, Arizona, Oklahoma and Florida.

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