Cottman Transmission and Total Auto Care Honored with Hermes Gold Award for Educational Video Series

Cottman’s Transmission Physician Continues to Bring Home Awards

June 26, 2017 // Franchising.com // HORSHAM, Pa. – Cottman Transmission and Total Auto Care continues its winning streak for its digital marketing expertise with another award in its collection, helping to elevate the brand’s reputation for quality and service.

Cottman’s web series “Transmission Physician,” featuring a stereotype-busting animated female transmission expert, earned the Gold Award in the 2017 Hermes Creative Awards competition. The series was honored with the award in the category “Electronic Media – Websites” for the subcategory of “Educational Video Series.”

“When we conceptualized the Transmission Physician, we knew she had the ability to be an industry leader,” said Derik Beck, vice president of digital marketing at Cottman. “This project represents the best of Cottman – our ability to put the service and education of our customers above everything, while reinforcing the name we’ve built for ourselves in the aftermarket car care space. I’m incredibly proud of our team’s work on this project.”

Administered and judged by the Association of Marketing and Communication Professionals, the Hermes Creative Awards honor achievement and service in the communications profession. The international competition is specifically formulated for creative professionals involved in the concept, writing and design of traditional materials and programs as well as emerging technologies.

The 2017 Hermes Creative Awards is one of the largest of its kind around the world, with winners ranging in size from individual communicators and media conglomerates to Fortune 500 companies. Winning a Hermes Creative Award goes even further to raise Cottman’s reputation as an industry leader for the Transmission Physician video series as it contributes to the overall marketing strategy of Cottman.

“The Transmission Physician was originally designed as a way to pay homage to the women who have made our industry what it is today, and have played an extremely important role in the development and modernization of the auto industry,” said Beck. “Cottman stands for inclusivity at all levels, and we’re thrilled that the Transmission Physician is being honored at the international level, hopefully going even further to bring this message to the world.”

The Transmission Physician web series is a standout component of Cottman’s broader catalogue of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.

To view the Transmission Physician and Cottman man Video Series, visit www.cottman.com/transmission-physician. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.  For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

Media Contact:

Gillian Losh
All Points Public Relations
(847) 897-7493
glosh@allpointspr.com

SOURCE Cottman Transmission and Total Auto Care

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
Fuddruckers
Customers vote Fuddruckers the "Best Burger in Town" in more cities than any other national hamburger chain - by far! No other chain even...
Dental Fix
Dental Fix franchise owners repair dental handpieces (drills) and equipment on-site. We are revolutionizing the dental service industry by delivering...
Midas
Midas, a recognized brand throughout the world and highly renowned name in complete car care, is proud to be one of North America's original...
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)