Build-A-Bear Workshop And Hot Topic Introduce New "Furry N' Fierce" Collection

Retailers Mesh Fearless Fashion and Furry Friends in this First-ever Brand Collaboration

ST. LOUIS - June 28, 2017 // PRNewswire // - Build-A-Bear Workshop, Inc. (NYSE:BBW), an interactive destination where Guests can create personalized furry friends, and Hot Topic - the first retailer to bring alternative apparel and accessories to malls across the country - have teamed up to debut a bold-yet-cuddly line of furry friends, complete with stylish outfits and accessories, and matching pieces for teens and young adults. This is the first time the brands have worked together to develop a joint collection, which they will officially unveil in mid-July.

Build-A-Bear Workshop and Hot Topic have teamed up to debut a bold-yet-cuddly line of furry friends, complete with stylish outfits and accessories, and matching pieces for teens and young adults. This is the first time the brands have worked together to develop a joint collection, which they will officially unveil in mid-July.

Build-A-Bear Workshop and Hot Topic have always encouraged self-expression through products that appeal across genders and generations. Together, as Build-A-Bear celebrates its 20th birthday year, the brands are introducing a one-of-a-kind collection perfect for teens and young adults who have grown up with furry friends and have an affinity for Hot Topic's iconic styles. The Furry N' Fierce collection blends the comfort of cuddly plush with the thrill of "youthful rebellion" in a uniquely nostalgic way.

Bears with Hot Topic flair will be available at select Hot Topic stores, hottopic.com and buildabear.com. Accompanying furry friend outfits and accessories will be sold in Build-A-Bear Workshop stores and at buildabear.com. The matching young adult styles will be available at select Hot Topic stores and hottopic.com along with a Funko Pop! vinyl figure. The Funko Pop! vinyl figure will also be sold at Build-A-Bear Workshop stores and buildabear.com.

"Guests who have grown up visiting Build-A-Bear Workshop have a special fondness for the furry friends and memories they've made in our stores," said Jennifer Kretchmar, Chief Product Officer, Build-A-Bear Workshop. "The new Furry N' Fierce collection gives them the opportunity to reconnect with their youth while expressing their individuality. We have been neighbors with Hot Topic stores at shopping destinations for many years, but this is the first time we have worked together to create a line of furry friends, accessories and clothing. As we celebrate our 20th birthday in 2017, we are excited to introduce a new collection that appeals to Build-A-Bear and Hot Topic fans."

"We are so excited for this unique collaboration between two pop-culture-driven retailers, combining fashion inspired by Hot Topic and cuddly, furry bears," commented Cindy Levitt, Senior Vice President, Merchandise and Marketing at Hot Topic. "We can't wait until Furry N' Fierce launches so we can all be wearing the same outfits as our furry friends!"

For more information about Build-A-Bear, visit buildabear.com, and follow the brand on Facebook, Twitter, YouTube and Instagram.

For more information about Hot Topic, visit hottopic.com and follow @HotTopic on Facebook, Twitter, Instagram and Snapchat.

About Build-A-Bear

Celebrating 20 years of business in 2017, Build-A-Bear is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where Guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the Fortune 100 Best Companies to Work For® list for the ninth year in a row in 2017. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $364.2 million in fiscal 2016. For more information, visit buildabear.com.

About Hot Topic

Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available at malls across the country. Today, Hot Topic is the fandom haven for guys and girls obsessed with music and all things pop culture. Founded in 1989, Hot Topic operates 696 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Follow @HotTopic on Facebook, Twitter, Instagram and Snapchat.

Contact:

Maria Lemakis
314-423-8000 x5367
marial@buildabear.com

To view the original version on PR Newswire, visit: [http://www.prnewswire.com/news-releases/build-a-bear-workshop-and-hot-topic-introduce-new-furry-n-fierce-collection-300481210.html].

SOURCE Build-A-Bear Workshop

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