June 28, 2017 // Franchising.com // FRANKLIN, Tenn. - CKE Restaurants Holdings, Inc. (“CKE”), parent company of Carl’s Jr.® and Hardee’s®, announced two strategic appointments and a promotion to the executive leadership team in its effort to accelerate the iconic businesses and redefine the QSR category through quality food and value for the customer. Jeff Jenkins joins as Chief Marketing Officer, Tom Brennan joins as Chief Operating Officer, and Chip Seigel has been promoted to Chief Legal Officer.
Jenkins will focus on reinvigorating creative campaigns, a pillar for the organization, bringing to life the brands’ energy and passion, and highlighting CKE’s quality, great tasting food. Brennan will work directly with franchisees to drive sales through rebuilding back-of-house operations to create efficiencies and impact at the store level.
“I’m proud we’ve attracted top talent and am excited to welcome both Jeff and Tom to CKE,” said Jason Marker, CKE CEO. “Both are dynamic leaders with years of valuable food industry experience that will define CKE’s future and position within the marketplace. Customer satisfaction and innovative marketing has always been a hallmark of CKE’s success. Coupled with a strong operational team, these changes will ensure continued transformation of the company and its culture – while still delivering amazing quality food our fans love.”
Jenkins joins the CKE team with more than 15 years of experience in digital and deep food service marketing, most recently at Whole Foods Market, where he launched the company into the digital era, becoming one of the nation's leaders in grocery delivery in less than two years. Prior to Whole Foods Market, he was the Director of Digital Experience and New Platforms for Taco Bell and was responsible for the development and launch of the Cannes Lion winning mobile ordering app. In his new role Jenkins will be working with CKE’s agency partners including 72 and Sunny, Initiative Media, Carrot and Edelman to bring fresh thinking to the iconic brands.
“I’m honored to be joining CKE whose uncompromised food quality and innovative creative work are pillars of the company,” Jenkins said. “I’m looking forward to being a part of such a well-established organization that has been a leader in the restaurant industry for more than 75 years, and to creating breakthrough campaigns that expand the company’s success across the globe.”
Prior to joining CKE, Brennan spent nearly 11 years with 7-Eleven working in a variety of roles including store operations, merchandising, and store development. He brings a great deal of experience in multi-unit leadership, as well as working directly with franchisees to expand the core business. Previously Brennan worked at the Target Corporation as a part of their Financial Planning & Analysis team, and spent 6 years on active duty as part of the U.S. Army’s Armor Corps.
“I’m grateful to join such an iconic organization and inspiring leadership team,” Brennan said. “I look forward to working closely with the leadership team and franchisees to streamline our processes and grow the business across the board.”
In addition to these new leadership appointments, Chip Seigel has been promoted to the Chief Legal Officer role where he will oversee the legal department. In his new role Seigel will serve as key member of the management’s leadership team.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company headquartered in Franklin, TN. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as sibling brands with rich heritage and regionally nuanced menus. After recent international openings in Chile, Cambodia and Kenya, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have over 3,800 franchised or company-operated restaurants in 44 states and 41 foreign countries and U.S. territories.
Every day, CKE works hard to champion a menu of handmade American Classics, such as 100% Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders. This no-nonsense commitment to always making food the right way, combined with a breakthrough marketing approach helps the Carl’s Jr. and Hardee’s brands continue to deliver substantial and consistent growth in the U.S. and overseas. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com or just head to one of our restaurants and try our craveable classics for yourself.
SOURCE CKE Restaurants Holdings, Inc.