White Spot Restaurants Recognized as an Iconic Canadian Brand by Interbrand Canada For Canada150
June 30, 2017 // Franchising.com // VANCOUVER - To showcase the influence and impact of Canadian brands in honour of Canada150, Interbrand Canada has released “The Interbrand 150: Iconic Canadian Brands Report: Our Time to Grow.” White Spot was the only Western Canadian based restaurant chain to be recognized as one of the 150 companies, organizations and institutions that make us authentically Canadian.
In its report, Interbrand Canada included White Spot as an iconic brand, which has an 89-year history in Canada and the vital role that White Spot plays in Canadians’ lives. From beer to banks, to sports and entertainment, and retailers to our government institutions, this report celebrates and honours all things Canadian, and considers why Canadians embrace these brands with such pride and affection.
“We are honoured to be recognized as one of Canada’s 150 iconic brands” notes White Spot President Warren Erhart. “The title seems fitting, as our founder Nat Bailey helped create iconic concepts such as Canada’s first drive-thru, and menu classics such as the Legendary Burger and the brand’s secret Triple “O” sauce. We strive to create real life memories every day by continuing the tradition of providing delicious food in a warm, welcoming, family-friendly environment, while remaining committed to being innovators and leaders in casual dining.”
“As we note a significant milestone in our country’s history, we reflect on who we are, where we’ve come from, and what we stand for,” said Carolyn Ray, Managing Director, Interbrand Canada. “But this is also an opportunity to consider the vital role that brands, and the people supporting them, play in our lives. We congratulate all the organizations noted in this report and celebrate everything they have done to build strong Canadian brands, today and into the future.”
For the full report and methodology please visit: www.interbrand.ca
About White Spot
Headquartered in Vancouver, British Columbia, White Spot is Canada’s longest-running restaurant chain, celebrating their 89th year. Founded in 1928, when Nat Bailey launched Canada’s first drive-in restaurant at Granville and 67th, the 89-year-young chain now sees more than 17 million guests annually at 133 White Spot and Triple O’s locations throughout B.C., Alberta and Asia. Bailey’s original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal. White Spot Limited is proud to be recognized with the platinum status designation as one of Canada’s 50 Best Managed Companies. www.whitespot.ca www.tripleos.com
About Interbrand Canada
Headquartered in Toronto, Ontario, Interbrand Canada combines 17 years of local knowledge with global insights to help businesses of all sizes, from emerging to business going global - grow. We believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand publishes publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, Webby Award-winning brandchannel, and The Interbrand 150: Iconic Canadian Brands Report for Canada’s 150th. For more information, please visit us at Interbrand.ca and follow us on Twitter (@InterbrandCDN) and Instagram (@InterbrandCDN).
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White Spot Limited
SOURCE White Spot