July 20, 2017 // Franchising.com // ATLANTA - McAlister’s Deli®, a leading fast casual chain, is expanding its presence in Virginia with the opening of its newest restaurant in Fairfax at 10691 Braddock Road, on July 24. The Fairfax restaurant, located adjacent to George Mason University, is the first McAlister’s to open in Northern Virginia in nearly seven years and brings the brand’s total presence in the state to 13 restaurants.
“Northern Virginia is a key growth market for McAlister’s and with the new Fairfax restaurant, we are confident this move will prove successful in helping increase our footprint and brand awareness throughout the state,” said Jeff Sturgis, McAlister’s Vice President of Sales. “We look forward to the brand’s continued growth in this region and throughout the U.S., and that wouldn’t be possible without the passion and talent of our dedicated franchisees.”
The Fairfax restaurant is owned and operated by Steve and Heather Ricks. Heather is a George Mason University graduate and, along with her husband, a veteran McAlister’s franchisee that brings more than seven years of brand experience to the area. The Ricks currently operate two McAlister’s in Front Royal and Herndon, Virginia.
“I’ve been part of the McAlister’s family for almost eight years and it’s an honor to open our first Fairfax restaurant at such a pivotal time in the brand’s growth,” said Heather Ricks. “I look forward to bringing McAlister’s genuine hospitality to my home community and to sharing the favorites that our guests know, love, and come back for time and again – including our sandwiches, spuds, soups, salads, desserts and sweet tea.”
McAlister’s in Fairfax will be open Monday – Thursday 9 a.m. to 8 p.m., Friday 9 a.m. to 9 p.m., Saturday 10 a.m. to 9 p.m. and Sunday 10 a.m. to 7 p.m. The grand opening festivities will include offering the first 50 guests in line free McAlister’s for a year. The free McAlister’s for a year giveaway entitles each winner to an assortment of free offers, one per month for a year, redeemable at the Fairfax McAlister’s.
To learn more about franchising opportunities with McAlister’s, please contact (888) 855-DELI (3354) or firstname.lastname@example.org, or visit www.mcalistersdelifranchise.com.
Founded in 1989, McAlister's Deli® is a fast casual restaurant chain known for its genuine hospitality, sandwiches, spuds, soups, salads, desserts and McAlister's Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister's also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister's brand has more than 400 restaurants in 29 states. The company is headquartered in Atlanta, Ga. For more information, visit www.mcalistersdeli.com.
Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of more than 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.
SOURCE McAlister's Deli®