Auntie Anne's® Empowers Fans to Choose Next Pretzel Flavor

July 21st through July 30th, Fans can Vote for the Next Pretzel Nation Creation

LANCASTER, Pa. - July 20, 2017 // PRNewswire // - Pretzel lovers rejoice: Auntie Anne's®, the world's largest hand-rolled soft pretzel franchise, is unveiling a delectable new pretzel flavor. The best part? The public will decide which salty, sweet or spicy pretzel will be available at Auntie Anne's stores nationwide. July 21st through July 30th, fans can let their voices be heard by voting for the next Pretzel Nation Creation at

"Since Auntie Anne's opened in 1988, we've been raising the standard of snacking with our delicious hand-rolled pretzel options," said Carol Pasquariello, vice president of marketing for Auntie Anne's. "We couldn't be more excited to offer our pretzel connoisseurs a brand-new reason to love Auntie Anne's with a flavor chosen specifically by them."

An initial request for flavors on social media last month generated more 1,200 fan suggestions. The ten most popular flavors comprise the Pretzel Nation Creation finalists, a mouthwatering mix of sweet and savory.

For fans with a sweet-tooth:

  • Apple Pie: Conjuring thoughts of holiday happiness, this tart is as American as the real thing.
  • Chocolate Cherry: Fruity, fudgy goodness - what could be better?
  • Maple Brown Sugar: Tastes like breakfast, but not so sticky.
  • S'mores: Skip the bonfire and enjoy with each tasty, marshmallow-y bite.
  • Pink Lemonade: A refreshing, tangy treat - no summer day or straw required

For those craving a little bit of zest on their taste buds:

  • Sriracha: A savory pretzel that's oh-so-hot in the best possible way.
  • Taco: Move over steak, chicken and fish, the pretzel taco is the new craze.
  • Korean BBQ: Smoky bites so good, this pretzel tastes like it was marinated for hours and hours.
  • Dill Pickle: Add a crunchy dill punch to your pretzel.
  • Buffalo Wing: A zingy taste that could be enjoyed from Buffalo to San Diego and everywhere in between.

The new Pretzel Nation Creation flavor will join the likes of other Auntie Anne's delights, including Pepperoni, Cinnamon Sugar, Sweet Almond and more. Fans can vote as many times as they want (binge voting sessions are encouraged) and should keep an eye out for the new flavor available in stores for a limited time only later this year. Happy and tasty voting!

About Auntie Anne's®

With over 1,700 locations in 48 states and more than 25 countries, Auntie Anne's mixes and twists batter, then bakes pretzels to a golden brown perfection all day long in full view of guests. Auntie Anne's can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. Or you can follow your nose! For more information, visit, or follow on Facebook, Twitter and Instagram. To receive the latest offers - including a free pretzel for your birthday - download the My Pretzel Perks app.

Media Contact:

Chas Kurtz
Auntie Anne's
Public Relations Manager
(717) 435-1561

SOURCE Auntie Anne's



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Estrella Insurance
Estrella Insurance® specializes auto insurance & car insurance quotes.
Minuteman Press International
Minuteman Press is the world's largest & number 1 rated printing & marketing franchise. Our business model features multiple revenue streams,...
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...
Copper Branch
No chef or previous restaurant experience required. Well established provider network controls both food and labour cost, guarantees a consistent...
Retro Fitness is well positioned for today's economy and to dominate the low cost segment by offering a high quality and value add product in...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.