Firehouse Subs® In Hot Pursuit of Water with Sixth Annual H2O for Heroes

Guests Receive Medium Sub For Hydrating Local First Responders, Communities

JACKSONVILLE, Fla. - July 24, 2017 // PRNewswire // - With record-setting high temperatures creating dangerous weather conditions across the country, Firehouse Subs invites guests nationwide to help in its effort to support America's first responders with the sixth annual H2O for Heroes bottled water collection drive. On Saturday, August 5, all Firehouse Subs restaurants will provide one medium sub* to each guest who donates an unopened, 24-pack of bottled water. The donated water will be provided to local first responders and community support organizations to aid those most in need of water during the hot summer months when the risk of dehydration and other heat-related illnesses is most threatening.

In 2012, Phoenix-area franchisees Jerry and Windy Griffin launched H2O for Heroes as a local initiative to encourage bottled water donations at a time when wildfires and drastic heat had depleted the supplies of several first responder organizations.

"When my husband Jerry and I came up with the idea to start H2O for Heroes, we never imagined the response from the community would be so overwhelmingly supportive," said Firehouse Subs Franchisee Windy Griffin.

Now in its sixth year, and its second as a nationwide effort, the program continues to provide much-needed relief to first responders. Last year's drive resulted in more than 528,000 bottles of water donated to local heroes and citizens in need. With heat records rising across the country and sweltering temperatures igniting wildfires from California to Georgia, the demand for donated water remains high this year as well.

"We hear from so many departments that don't have the additional money to purchase bottled water, and the donations they receive from our guests assist them in a variety of emergency situations," continued Griffin. "From hydrating firefighters in the scorching summer heat to keeping K9 officers cool on patrol, this water is a life-saving tool."

Firehouse Subs currently serves its signature hot subs to guests in 44 states, Puerto Rico, Canada, Mexico and most recently the brand made its debut in airports with Jacksonville International. To find a location near you, visit www.firehousesubs.com, or download the brand's mobile loyalty rewards app, Firehouse Rewards, available on Google Play and the App Store.

*Limit one medium sub per person, per case of unopened 24-pack bottled water.
*Excludes Firehouse Subs restaurants in Puerto Rico, Mexico and airports.

About Firehouse Subs

Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled higher with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. In 2015, Firehouse Subs expanded its brand presence to the international market, debuting in Ontario, Canada and further expanding in 2017 to Mexico City, Mexico. Also in 2015, the brand introduced its first digital loyalty rewards program, Firehouse Rewards, which allows guests to earn and redeem points for each visit through a smartphone app. Firehouse Subs is consistently recognized as a leader in the fast casual segment. For the last three years, Firehouse Subs was ranked No. 1 by Technomic's Chain Restaurant Consumers' Choice Awards among fast casual brands in the categories of overall brand (2017), food quality (2016), service (2015) and atmosphere (2014). Forbes recognized Firehouse Subs in 2015 as a Best Franchise to Buy.

To learn more, visit www.firehousesubs.com.

Quick Facts:

  • 44 states, Puerto Rico, Canada, Mexico
  • 1,080+ restaurants
  • $28+ million donated to public safety organizations through Firehouse Subs Public Safety Foundation
  • Headquartered in Jacksonville, Fla.

Contacts:

Brittany Mirvil & Maria Coukoulis
The Zimmerman Agency
850.668.2222
firehousesubs@zimmerman.com

SOURCE Firehouse Subs

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