July 24, 2017 // Franchising.com // Tarzana, Calif. - The Carving Board Sandwiches, a fast-casual restaurant that provides comfort food sandwiches of the highest quality, recently announced its first international franchise deal. The agreement will bring 12 new locations throughout Dubai over the next five years.
The Dubai expansion will be spearheaded by Master Investment Group led by H.H. Shaikh Abdulla Bin Mohamed Al Qassimi, based in Ras Al Khaimah UAE. The first location is slated to open August 2017 in Dubai’s highly regarded City Walk. Predominantly known throughout Dubai, the investment group also has active development plans for a lifestyle center in Ras Al Khaimah, where they plan to debut several more up and coming brands to the Middle East.
“Dubai’s advanced culture demands new and unique brands to keep up with consumer requests and evolving dining desires,” said Shaikh Abdulla Bin Mohamed Al Qassimi. “The Carving Board introduces a completely new generation of sandwiches to consumers and I’m confident will excel throughout the Middle East.”
The international agreement marks a milestone for the brand in its first year of franchising. Best known for putting classic comfort food meals in between bread in sandwich form, The Carving Board has created a niche in the $21 billion sandwich and sub store industry and anticipates 10, both corporate and franchise locations, to open by year-end.
The masterminds behind the sandwich creations, brothers and co-founders, David and Yoav Adir decided to grow the brand through franchising in late 2016 after expanding to four corporate locations.
With more than 50 unique sandwich creations on its menu - including the famous Spaghetti and Meatballwich - the majority of items are created in-house using only the freshest ingredients.
“We’re constantly innovating and will be adapting our menu to appeal to international pallets, catering to those seeking an elevated dining experience,” said David Adir. “Dubai is a perfect match and untapped market for our brand, and we couldn’t be more excited to grow throughout the Middle East with such a phenomenal master franchisee.”
Headquartered in Tarzana, Calif., The Carving Board is the bold answer to the classic sandwich joint. Ushering in a fresh era of industrial décor, today’s music, and hand selected ingredients, the brand is setting the new sandwich standard. Guests are sure to feel a sense of comfort while being offered a better dining experience with attention to detail in its food, décor, and service.
For more information about The Carving Board franchise opportunity, visit www.eattheboard.com/franchise.
Founded in May 2012 by brothers David and Yoav Adir, The Carving Board Sandwiches is a fast-casual specialty sandwich franchise that transforms classic comfort dishes into sandwiches. Headquartered in Tarzana, Calif., the brand began franchising in 2016 and has since grown to five locations currently operating or in various stages of development. Offering the highest quality ingredients at a reasonable price, The Carving Board menu extends beyond sandwiches and incorporates freshly baked bread and cookies, in-house roasted turkey as well as natural style potato chips made-to-order. Anticipating growth beyond 15 locations by 2018, the brand offers franchise business opportunities across the globe. For more information, visit www.eattheboard.com.
Fishman Public Relations
SOURCE The Carving Board Sandwiches