July 26, 2017 // Franchising.com // Fairfax, VA - Slapfish is excited to announce a new multi-unit franchise deal that has been signed for the Northern Virginia market. Customers will be able to land the restaurant's already Instagram-famous Clobster Grilled Cheese, Lobster Rolls, and Chowder Fries, in Ashburn, Tysons, Reston, Fairfax, and Merrifield in the coming years. This is the California-based fast casual's first franchise deal on the East Coast.
Slapfish has quickly captured the hearts of seafood lovers with their impressive celebrity chef-driven fine dining menu at fast casual prices. Founder and celebrity chef Andrew Gruel originally opened the concept as a food truck in Orange County, but the restaurant's popularity soon saw expansion into bricks and mortar locations throughout California and in Utah. The franchise expansion plan includes opening restaurants in Arizona, Colorado, Texas, Idaho and Nevada with a location in Albuquerque opening this summer.
“It’s a very exciting time for Slapfish to expand to the East Coast,” said Chef Andrew Gruel. “We’re looking forward to our first opening in Virginia and meeting new seafood lovers. We’re hopeful we’ll continue expanding up and down the coast.”
Slapfish was founded on responsible sourcing practices and giving customers access to chef-driven, fine dining menu items at fast casual prices in a hip modern setting. Gruel and Slapfish have appeared on Food Network, FYI, NBC’s Today Show, The New York Times, Forbes, and The Cooking Channel, to name a few.
Fransmart serves as Slapfish’s exclusive franchise development partner and is the franchise development company behind explosive growths of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill.
Slapfish is a Modern Seafood Franchise - seafood redefined with a fresh attitude, simple flavors and a healthy smack of fresh. Slapfish has created a distinct brand that revolves around drool-worthy “boat-to-plate” cuisine in a casual, relaxed setting. Chef Gruel’s menu boasts a variety of daily and seasonally changing features, seafood fresh from Sea to Table, and bib-worthy dishes with bold flavors. The brand currently has eight units open, with over 100 more in development both domestically and internationally.
As the nation’s fastest growing seafood chain and largest fast casual seafood concept, Slapfish has received numerous accolades, most recently coming in at number three in the “2017 Fast Casual Top 100 Movers & Shakers” list and QSR magazine’s “The 40/40 List”. Chef Gruel has also received top honors in Restaurant Hospitality’s “18 Innovators to Watch in 2017”, and in Nation’s Restaurant News’ “2017 Power List”.