Growing Work Wear Trend Gets Impressive Validation

BareBones WorkWear® Named “Best Men’s Clothing" by NBC Affiliate KCRA

July 28, 2017 // // SACRAMENTO, CA - Calling it an "impressive validation” for the growing blue-collar work apparel category, Stu Nelson, thanked KCRA, his franchisees, employees and the region’s shoppers for naming BareBones WorkWear® the #1 Favorite place to shop for men’s clothing.

It’s the first time the blue-collar workwear retail business has earned the top spot in the informal competition which featured several national brands including Men’s Wearhouse, Jos. A. Banks, Macy’s and more.

“This is great for us and even better for our hard working customers who wear hard hats and yellow vests to work,” exclaimed Nelson, Founder and CEO of BareBones. "We don’t sell suits, we sell overalls. We don’t carry a line of designer ties, just t-shirts and sweatshirts. And we feature rugged work shoes, not loafers.”

“We think this recognition is consistent with the trend we are seeing across America,” said Nelson. “Blue-collar workwear is a fast-growing niche with multiple opportunities for expansion to keep up with the growth in the building trades. This impressive validation should help advance our message that this retail clothing franchise category is moving up in the market place."

According to KCRA-TV, an NBC affiliate, the 2017 A-List Sacramento Area Award Winners have been chosen from a pool of prominent business nominees for their notable accomplish-ments in business and in service to the community. Winners in all categories were selected by the people of the Sacramento region.

The A-List helps increase visibility and recognition of the Sacramento region's most promising, cutting-edge innovators and high-growth startups. The contest is intended to recruit additional venture capital investment and top talent to the area. Nelson hopes the award will also help the BBWW brick & mortar workwear business, on-line sales, and retail store franchise opportunity continue it’s expansion into new markets.

"It adds valuable validation for prospective franchisees to consider when looking for a retail business to invest in,” said Nelson.

About BareBones WorkWear®

BareBones WorkWear® is the national provider of useful apparel, footwear, and accessories for work, life and outdoor. The business was named to Inc. Magazine’s 5000 Fastest Growing Private Companies in America for 2015. Like the original corporate stores, all workwear franchises feature a wide array of quality brand name apparel, footwear, safety gear, and accessories. Retail franchise opportunities can be found at


Stu Nelson
Co-Founder & CEO
(916) 287-9100

Laura Yanes
Media Relations
(212) 355-4345

SOURCE BareBones WorkWear®


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