Pretzel Nation has Spoken: Sriracha is the Next Auntie Anne’s Pretzel Flavor

The hot new pretzel will be available in stores for a limited time only later this year.

July 31, 2017 // Franchising.com // LANCASTER, Pa. - More than 1.3 million fan votes have been tallied and the winner has been declared: Sriracha is the Auntie Anne’s® Pretzel Nation Creation champion. The spicy new pretzel will be available in stores for a limited time only later this year.

“As Pretzel Nation Creation confirmed, Auntie Anne’s fans are intensely passionate about their pretzels,” said Carol Pasquariello, vice president of marketing for Auntie Anne’s. “We loved letting them choose our next flavor and can’t wait for the Sriracha Pretzel to join our menu for a limited time later this year.”

An initial request for flavors on social media last month generated more 1,200 fan suggestions. The ten most popular flavors comprised the Pretzel Nation Creation finalists, a mouthwatering mix of sweet and savory. Voting took place from July 21 - July 30 and Sriracha emerged as the overwhelming victor with nearly 200,000 votes more than second place S’mores. At the other end of the spectrum, Pink Lemonade finished last with just 3,578 votes. The final tally:

  • Sriracha: 638,759 votes
  • S’mores: 449,491 votes
  • Taco: 92,693 votes
  • Buffalo Wings: 90,861 votes
  • Maple Brown Sugar: 47,085 votes
  • Korean BBQ: 25,678 votes
  • Apple Pie: 20,855 votes
  • Chocolate Cherry: 9,522 votes
  • Dill Pickle: 7,907 votes
  • Pink Lemonade: 3,578 votes

The new Sriracha Pretzel will join the likes of other Auntie Anne’s delights, including Pepperoni, Cinnamon Sugar, Sweet Almond and more. For updated details about when the new pretzel will be available, visit AuntieAnnes.com or follow on Facebook, Twitter and Instagram.

About Auntie Anne's®

With over 1,700 locations in 48 states and more than 25 countries, Auntie Anne's is the world’s largest hand-rolled soft pretzel franchise. Known for their freshness, Auntie Anne’s pretzels are twisted and baked to golden brown perfection in front of guests all day long. Auntie Anne's can be found in shopping malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. For more information, visit AuntieAnnes.com, or follow on Facebook, Twitter and Instagram. To receive the latest offers - including a free pretzel for your birthday - download the My Pretzel Perks app.

SOURCE Auntie Anne's®

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