Successful Rebranding and Repositioning Fueling Rapid Growth for Fully Promoted
Former EmbroidMe Company on Pace to Sell 60 New Franchises in 2017
WEST PALM BEACH, Fla. - Aug. 28, 2017 // PRNewswire // - Following a recent rebrand and expansion of services to include complete end-to-end marketing services in addition to branded ad specialty items, Fully Promoted is accelerating its global growth. The shift, which launched at the beginning of 2017, has been steadily attracting new sales-minded owners by offering multiple revenue streams for a single business entity. The move also benefits existing franchise owners who had expressed a desire to branch out from the original EmbroidMe offering to serve more customers.
"This year's franchising opportunities are up 50% from last year," said Joe Loch, President of Fully Promoted. "At 60 new stores expected by the end of the year, it says volumes about the acceptance of the new name change and messaging for the brand."
Before the rebranding effort, EmbroidMe had been in the business for nearly 16 years and was recognized as a specialist in custom-branded apparel items. On the heels of superior quality and customer service, franchise owners reported customers were asking about other promotional products, printing services, and digital marketing. Many enterprising owners began pursuing these opportunities and enjoying a more robust revenue model, which motivated the corporate level to consider how to make the same kinds of results more accessible to the entire franchise network and future franchise owners. The name change to Fully Promoted allowed the company to honor its roots, while also making it clear that there was much more the business could offer in terms of branded products and marketing services.
It is a business decision that is succeeding on many levels. Just over 6 months into the first year of the rebrand, 25 new franchises have already been signed, with many more interested potential franchisees in the pipeline. As well, existing stores are reporting improved performance over years past, energizing the company's sales figures system wide.
"I think it says a lot about a marketing company when it is willing to pivot to face the needs of its audience. We made the switch to Fully Promoted in response to where the market has been heading, which helps underscore our expertise, insight, and ultimately the value we bring to every customer who comes to any Fully Promoted location. The message is that we have first-hand experience getting more out of our own brand, so we're uniquely qualified to help our customers do the same with their own businesses," said Loch.
About Fully Promoted
The new Fully Promoted has more than 300 Resource Centers throughout the United States, Australia, and in 12 other countries. The company plans to open 60 new resource centers throughout the country by the end of the year, reaching 500 locations worldwide by the end of 2018. For more information, visit www.FullyPromotedFranchise.com.
SOURCE Fully Promoted