August 29, 2017 // Franchising.com // Tropical Smoothie Cafe, the leading fast casual cafe concept known for its better-for-you food and smoothies with a tropical twist, announced today the launch of its enhanced menu, which features optimized recipes for classic, fan-favorite menu items as well as the addition of previous offerings that proved successful with guests during promotional periods. The revamped menu has been rolled out at Tropical Smoothie Cafe locations nationwide.
"At Tropical Smoothie Cafe, we're consistently developing menu items that offer bold flavors to our guests," said Jennie Hong, senior director of brand marketing and strategy for Tropical Smoothie Cafe. "We've created a menu of offerings that not only meets the demands of our guests, but also furthers our position as a leader in innovation and forward thinking within the fast casual segment."
Classic menu items, including the Hummus Veggie Wrap and Turkey Apple Dijon Sandwich, now feature savory ingredients and new flavor profiles that make for a satisfying and hearty combination. Familiar favorites have also permanently joined the enhanced menu line-up, including:
Tropical Smoothie Cafe is also featuring a variety of fall flavors as part of its seasonal promotion. Available now through October 22, guests can tempt their taste buds with signature-ingredient combinations in the Green Apple Matcha and PB Apple Power Up smoothies. With a blend of matcha green tea, fresh green apples, bananas, kale, spinach, basil and lime, the Green Apple Matcha is rich in antioxidants and full of flavor reminiscent of the fall season. For those looking for an extra boost of protein, the PB Apple Power Up is enriched with 41g of protein and combines peanut butter, fresh green apples, bananas, cinnamon and whey protein to build the ultimate power-packed smoothie. Also included on the featured fall menu is the savory Baja Chicken Wrap, which can be prepared in a bowl as an alternative, made with all natural grilled chicken, rice, black beans, smashed avocado, romaine, house-made pickled red onions, cheddar and roasted tomato salsa.
"Our revamped menu and featured fall offerings are full of freshly prepared, nutrient-rich food and smoothie options, and we look forward to welcoming guests at our cafes nationwide as they enjoy these bold and enticing flavors all season long," added Hong.
In its 20th anniversary year, the food and smoothie franchise plans to open at least 100 restaurants nationwide and currently has franchise opportunities across the U.S. in markets such as Indianapolis, Nashville, Houston, Dallas, Cincinnati and Minneapolis, among others. The concept is truly resonating with consumers and franchisees alike so it's no surprise by 2020, Tropical Smoothie Cafe plans to have 1,000 stores open across the U.S.
For more information about Tropical Smoothie Cafe and to find a conveniently located cafe, visit www.tropicalsmoothiecafe.com. Follow us on Facebook, Twitter, and Instagram for details on the latest promotions, limited-time offers, and cafe openings.
Celebrating its 20th anniversary in 2017, Tropical Smoothie Cafe is a fast-casual restaurant concept inspiring healthier lifestyles across the country, with more than 600 locations nationwide. With snack and meal options for any time of day, Tropical Smoothie Cafe serves better-for-you smoothies, salads, wraps, sandwiches, and flatbreads. Upgraded app technology and enhanced mobile ordering capabilities further elevate the digital and dine-in cafe experience and emphasize the brand's focus on convenience. The rapidly growing franchise has received numerous accolades including being ranked on Entrepreneur's 2017 Franchise 500, 2016 Fast Casual Top 100 Movers and Shakers, Franchise Times' Top 200+ and Nation's Restaurant News' 2016 Top 200. Tropical Smoothie Cafe is seeking qualified franchisees to expand throughout the United States in markets such as Indianapolis, Nashville, Houston, Dallas, Cincinnati and Minneapolis, among others.
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SOURCE Tropical Smoothie Cafe