Shoney's® Celebrates 70th Anniversary in '7-7-7' Style
America's Dinner Table Rolls Back Prices to 1947 with 7 Different Freshly-Prepared Items, 7 Days a Week for 7 Weeks for Only 70¢ Each
September 05, 2017 // Franchising.com // NASHVILLE, Tenn. - Shoney's, America's Dinner Table for 70 years, is ready to party like its 1947 with its "7-7-7" promotion, rolling back prices to the year it changed America forever. The iconic, All-America brand, will feature 7 different freshly-prepared items, 7 days a week for 7 weeks for only 70¢ each at all of its restaurants nationwide.
Beginning today and over the next 7 weeks through Sunday, October 22, Shoney's will feature the following daily line-up of 70 cents items for its guests.
- Monday: Slim Jim Sandwich
- Tuesday: Ice Cream Delight
- Wednesday: All-American Burger
- Thursday: Short Stack Pancakes
- Friday: Five Chicken Wings
- Saturday: Strawberry Pie Slice
- Sunday: Coke® Float
"We've been an integral part of American history for the past 70 years," says David Davoudpour, Shoney's Chairman and CEO. "From our humble beginnings in 1947 as a drive-in restaurant in Charleston, West Virginia to our national growth as a popular family destination, we treat our guests to freshly-prepared high-quality food at a great value with friendly service every single day. Our '7-7-7' promotion is our way of celebrating our heritage and showing appreciation to our valued guests – not just for one day or seven days, but for seven weeks. As we've said for seven decades, 'Let's Eat®'"
Shoney's was voted one of the best eight family dining restaurants in the United States in the 2016 Consumer Picks Survey via Nation's Restaurant News. In the survey, Shoney's was recognized for having the best rating for value among all family dining chains and also scored well for its service, menu variety and diners being likely to recommend it.
Since acquiring the great American eatery in 2007, Mr. Davoudpour has been on a driven and spirited mission to reinvigorate and revitalize Shoney's, a family-friendly, southern-style restaurant brand. Shoney's is one of the first and has always been one of the most popular family casual dining concepts in the United States.
In order to get back to what Mr. Davoudpour confidently calls Shoney's "Glory Days," the brand is now growing through franchising following an extensive revitalization effort. Shoney's is offering franchising opportunities to qualified single and multi-unit candidates. For more information, visit http://www.shoneys.com/franchise/.
Shoney's "7-7-7" promotion applies to dine-in visits only and is limited to one per person per day.
Shoney's is a Nashville-based company that operates in 16 southern states and is now growing through franchising following an extensive revitalization effort. Since its humble beginnings in 1947 as a Charleston, West Virginia drive-in restaurant, guests have enjoyed Shoney's family-friendly, casual dining experience. Visit www.shoneys.com for more information on restaurant hours, locations and special offers. Shoney's is offering franchising opportunities to qualified single and multi-unit candidates. For more information, visit http://www.shoneys.com/franchise/. You can also follow Shoney's on Facebook, Twitter @Shoneys, Instagram and YouTube.