Profile by Sanford to open in Cedar Rapids
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Profile by Sanford to open in Cedar Rapids

Weight management franchise site to open in November

September 11, 2017 // // CEDAR RAPIDS, IOWA – Profile by Sanford, the nutrition and lifestyle coaching service developed by Sanford Health, is expanding in Iowa with a franchise location in Cedar Rapids.

Scheduled to open in November at 1115 Blairs Ferry Road NE, it’s Profile’s fifth location in Iowa.

Franchisees Dr. Mark and Michelle Lounsbery own a Profile store in Sioux City, Iowa, that opened in 2016 and recently opened a store in Grand Forks, North Dakota. Lounsbery is an internal medicine physician in Sioux Falls.

“We couldn’t be more pleased with our decision to open another store in Iowa,” said Michelle Lounsbery. “This is another great opportunity to change people’s lives and bring Sanford closer to other communities.”

Profile is headquartered in Sioux Falls, South Dakota, and has locations open or in development in 14 states. Through its phone-based coaching service, Profile Anywhere, the company serves members in 49 states. Profile opened in 2012 and has helped members lose more than 1.26 million pounds.

The Profile program was designed using clinical research to provide individuals with a simple, effective and sustainable approach to healthy lifestyle change. An advisory board comprised of Sanford Health physicians and researchers oversee the continued development of Profile. Sanford Health is one of the largest health systems in the country.

“We know that people in the Midwest are looking for healthy solutions when it comes to food choices and lifestyle coaching,” said Nate Malloy, vice president of Profile. “Members are empowered to improve their overall health and well-being through an evidence-based, sustainable program.”

Profile by Sanford combines nutrition, activity and lifestyle coaching to encourage healthy weight loss and lasting behavior change. Certified Profile coaches help members create a personalized plan that includes nutritious Profile food and healthy grocery options. Profile offers a diverse line of food options, including pastas, soups, salad dressings and entrees. Each Profile member receives a Profile Smart Body Scale that provides wireless, real-time progress monitoring through web and mobile applications.

To learn more, visit or call 877-373-6069.

About Profile by Sanford

Profile by Sanford combines nutrition, activity and lifestyle coaching to help members lose weight and keep it off. Physicians and researchers at Sanford Health, one of the largest integrated health systems in the nation, designed Profile by Sanford to take the guesswork out of healthy lifestyle change. The program’s results-oriented approach has allowed Profile by Sanford to open more than 30 locations in less than five years. The company was named an Entrepreneur Magazine Top New Franchise in 2017. Profile currently has more than 60 new locations in development. For more information, visit

About Sanford Health

Sanford Health is an integrated health system headquartered in the Dakotas. It is one of the largest health systems in the nation with 45 hospitals and nearly 300 clinics in nine states and four countries. Sanford Health’s 28,000 employees, including more than 1,300 physicians, make it the largest employer in the Dakotas. Nearly $1 billion in gifts from philanthropist Denny Sanford have allowed for several initiatives, including global children's clinics, genomic medicine and specialized centers researching cures for type 1 diabetes, breast cancer and other diseases. For more information, visit


Jacqueline Palfy
Sanford Health Media Relations

SOURCE Profile by Sanford



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