September 19, 2017 // Franchising.com // SARASOTA, Florida - First Watch Restaurants, the Sarasota-based breakfast, brunch and lunch concept, announced it has partnered with the American Red Cross to raise money for disaster relief in the wake of Hurricane Irma. The restaurant company will match all customer and employee donations made through the First Watch portal at redcross.org, up to a total of $50,000.
The money raised from this new partnership between First Watch and the American Red Cross will help address immediate needs of Floridians as they work to recover from a vast natural disaster, as well as long-term relief efforts.
“First Watch has had a home in Florida for more than 30 years, and we are all too familiar with the devastation that hurricanes can cause our friends and family on the Gulf Coast and beyond,” said Chris Tomasso, president of First Watch. “It’s a great honor to support so many other selfless people and organizations that are dedicating themselves to helping rebuild.”
More than 75 of the company’s 306 restaurants were affected by Hurricane Harvey and Hurricane Irma, including 17 in the Houston area and more than 60 in Florida. First Watch continues to rebuild and work toward complete recovery after the storms.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.
For more information or to donate, visit redcross.org/donate/cm/firstwatch-pub.
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 85 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.
SOURCE First Watch