This Is It! BBQ and Seafood Announces Opening of New Curbside To-Go Location in Riverdale, Georgia and Free Food for Soft Open
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This Is It! BBQ and Seafood Announces Opening of New Curbside To-Go Location in Riverdale, Georgia and Free Food for Soft Open

This Is It! BBQ and Seafood will continue its First Fruits tradition as it opens its doors in Riverdale on September 27, 2017 to serve free food to patrons while supplies last.

ATLANTA, GEORGIA (PRWEB) September 21, 2017 - Residents of the City of Riverdale should prepare their taste buds for a new flavor in town. This Is It! BBQ and Seafood restaurant chain owner, Shelley “Butch” Anthony has announced the opening of its newest store, featuring curbside to-go service, located at 6560 Highway 85, Riverdale, Georgia 30274. The store will serve free food to patrons to kick off the soft opening named “First Fruits Day” on Wednesday, September 27, 2017 starting at 11:45 a.m. while supplies last.

By tradition, This Is It! BBQ and Seafood’s First Fruits Day has become a way to say “thank you” and give back to the community. Anthony’s concept of first fruits derives from his Christian roots and the belief that because God created everything that exists, all of creation belongs to him (Psalm 24:1). Consequently, that which is first and best belongs to him and is to be given to him. In addition to free food on September 27, Anthony will also treat patrons to a company-wide “Buy One Dinner, Get One 50 Percent Off” promotion on Wednesday, October 4, 2017 in celebration of the Riverdale Grand Opening, Fayetteville (N. Glynn) Re-Grand Opening and Stockbridge location coming soon.
The new Riverdale store is the ideal lunch and dinner spot for commuters looking to trade in the typical burger and fry for a real meal on the go. This location will exclusively offer curbside ordering/pickup and a walk-up window to expedite service. Another exciting new addition to this location is a carving station window inside the restaurant to allow patrons to view delicious meats such as juicy ribs and hickory-smoked holiday turkeys being carved fresh for the serving line.

With a downhome family friendly atmosphere and generous portions at an affordable price, the new store is sure to become a community staple in the City of Riverdale. This Is It! BBQ and Seafood restaurants are known nationally for award-winning barbeque and seafood fused with the mouth-watering taste of home-style cuisines, fresh veggies, delicious desserts and its signature peach punch and lemonade. Alika Turner of Atlanta Parent Magazine writes, “This Is It! goes out of its way to accommodate your desires. Parents feeding a family on a budget will feel they are getting a good value here.”

No coupon is required for participation. Some exclusions do apply, please visit our website or call (678) 817-7757 for additional information on these special offers.

About This Is It! BBQ and Seafood

This Is It! BBQ and Seafood specializes in delicious southern home-style cuisine and is famous for its national award-winning barbeque Rib-Tips! For over 33 years, This Is It! BBQ and Seafood has been recognized for exceptional hospitality and service paired with the best authentic freshly made barbeque, seafood, sides, desserts, and drinks. Headquartered in Fayetteville, Georgia, "This Is It!" has several restaurant locations throughout the Metro Atlanta area offering dine-in, to-go, full service catering and delivery service. Its Camp Creek Parkway and Panola Road stores also have elegant full-service banquet facilities with media capabilities. The corporate headquarters/event center in Fayetteville offers spacious seating for 150 plus guests and is an ideal venue for corporate meetings and private banquets. This Is It! BBQ and Seafood restaurants have been featured on Fox 5 Atlanta, CNN, Good Day Atlanta, Better Mornings, Atlanta and Company, The New York Times, The Atlanta Journal Constitution, Creative Loafing and Atlanta Parent Magazine. The company’s mission is to do kingdom building work first and then sell food. The business has grown steadily while giving our Lord and Savior Jesus Christ the credit. The company remains committed to the community and gives back through sponsorships and donations. For menus and more information, please visit or call our corporate office at (678) 817-7757.

About the Owner & Founder

Shelley “Butch” Anthony III has emerged to become one of the most accomplished and admired African-American entrepreneurs in Atlanta, Georgia. Growing up in Tampa, Florida, as a child he helped his parents operate their family owned restaurant. After working in the corporate sector for a few years and acquiring an enhanced business acumen, Anthony decided to return to his family roots and passion for food. He relocated to Atlanta in 1971 and opened his first restaurant called “Butch’s Slide In BBQ.” After its initial success, he rebranded and founded the This Is It! franchise with his wife Barbara in 1983. Anthony’s Midas touch in opening and operating restaurants has been realized over and over again. Today, Anthony has grown This Is It! BBQ & Seafood to a multi-million-dollar empire and has gained national acclaim as one of the best of its kind. Anthony and his restaurants have been recognized for community and business accomplishments by the Georgia African-American Chamber of Commerce (GACC), Steve Harvey “Hoodie” Community Awards, Fayette Chamber of Commerce, Georgia Minority Business Awards and Fulton County among others. In August 2017, Anthony published his new book, “God Has A Plan For The Underdog”. In this detailed memoir, Anthony shares the story of his humble upbringing and provides an awe-inspiring example that with unfailing persistence, God can use ordinary people to do extraordinary things. For interviews, speaking requests and book copies, please visit or call our corporate office at (678) 817-7757.


David Gary
This Is It! BBQ and Seafood
+1 (678) 817-7757

SOURCE This Is It! BBQ and Seafood



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