Houston Favorite Daytime Café To Open In Cypress

First Watch will open its fifth Southeast Texas restaurant in the Fairfield Town Center

September 25, 2017 // Franchising.com // HOUSTON - Award-winning breakfast, brunch and lunch restaurant First Watch today announcedits fourth Houston-based First Watch eatery on Monday, September 25. The restaurant will open at 28902 Hwy 290, Suite J. The 3,500-square-foot eatery will be the fifth First Watch location opened by Mac Haik Enterprises, a Houston-based franchise group which presently owns and operates four First Watch restaurants in College Station, Katy, Champion Forest and Pearland. The group plans to open a minimum of 18 First Watch restaurants in Southeastern Texas and Southwestern Louisiana.

Mac Haik Enterprises operates successful companies in diverse industries including a commercial real estate development entity that builds, owns and manages office buildings, medical buildings, retail centers and hotels. Now Haik, former wide receiver for the Houston Oilers and founder of Houston-based Mac Haik Enterprises, is focused on expanding his restaurant portfolio with First Watch.

Ron Marshall, vice president of Mac Haik Realty, who is in charge of site selection for Mac Haik Enterprises, said, “After the recent disaster our city is working to recover from, the opportunity to serve our neighbors here at another First Watch gives us hope that we are on our way to recovering together. We’re looking forward to serving the Cypress community for years to come.”

First Watch’s creative menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in Cypress will also offer options from the restaurant’s Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using high quality fruits and vegetables. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across Central and South America, by the pot.

Now one of First Watch’s newest franchise owners, Haik was formerly The Egg & I’s largest franchisee and a major partner in The Egg & I franchisor. The Houston businessman sold his 30-restaurant entity and his major position in the previously 114-unit restaurant company to First Watch in May 2015.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the UniteAd States with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 85 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.

About Mac Haik Enterprises

Mac Haik Enterprises (“MHE”) includes a commercial real estate development entity that builds, owns and manages office buildings, medical buildings, retail centers, restaurants and hotels. Mac Haik Automotive Group is the largest independent automotive group in the state of Texas and the 15th largest in the United States. MH Outdoor is one of the fastest growing outdoor advertising media companies in the country and The Egg & I was one of the most rapidly expanding breakfast and lunch concepts in the US. Haik is also a major owner of Acuity Healthcare (a hospital ownership and management entity), which has been one of the fastest growing long term acute care hospital entities in the country. The overall MHE companies employ approximately 3,080 employees nationwide.

SOURCE First Watch

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