September 26, 2017 // Franchising.com // NEW ORLEANS - Less than five months after signing an agreement for the development of 25 locations throughout the Houston metro area, Dat Dog, a popular New Orleans franchise chain that specializes in gourmet hot dogs and sausages, has turned its attention to other parts of Texas for expansion, including Austin.
While there are no set locations at this point, company president Bill DiPaola believes the market can hold as many as five restaurants. According to DiPaola, there are several areas of town that would be ideal for a Dat Dog location, including Sixth Street, Rainey Street, Hyde Park/North Loop and, of course, the Warehouse District.
“Hot Dogs are one of America’s favorite foods. They are quintessential to our culture. From ball parks and fairs to backyard grills and street vendors, hot dogs have put a smile on peoples’ faces,” said DiPaola. “When it comes to eating and drinking in Austin, there are many fine neighborhoods to choose from. As we plan our next growth phase, we look forward to beginning our search for enthusiastic franchise partners to lead Dat Dog’s local expansion.”
Dat Dog’s plan for Austin expansion also comes less than seven months after DiPaola announced his intentions to expand the brand’s footprint across the South through franchising and corporate-owned restaurants. He said he would like to see “about 40 to 50” restaurants open up in the next five years in an area stretching from Texas to the tip of Florida.
Founded in 2011, Dat Dog has garnered a cult following of customers drawn to the brand’s vibrant atmosphere, local beer, late-night hours and, of course, its hot dogs. The menu features a slew of gourmet sausages made from crawfish, alligator and duck, in addition to the traditional beef wiener. The more than 30 toppings available at no extra charge – including unconventional options like blackberry sauce, guacamole, Sriracha mayo and crawfish etouffee – allow customers to create their very own “jazz improvisation in a bun.”
The restaurant also offers vegetarian and vegan sausage options, in addition to a hot dog wrapped in a lettuce leaf instead of a traditional bun for carb avoiders.
“Dat Dog is a place where amazing and affordable food, fun-loving staff, and bright colors provide you with a sanctuary of joy from the moment you cross its threshold. Combining the soul of Louisiana with the sophistication of Europe, our artfully crafted cuisine of hot dogs and sausages are a thing of beauty,” said DiPaola. “I have no doubt that Austinites will love our quirky culture – along with our crazy delicious dogs.”
Including a franchise fee of $50,000, the total investment necessary to begin operation of a Dat Dog franchise is between $475,405 and $927,675.
For more information about Dat Dog’s franchise opportunity, visit www.datdog.com/franchise.
Founded in 2011 and franchising since 2017, Dat Dog is a New Orleans-based restaurant chain that specializes in gourmet hot dogs and sausages that can be dressed in a selection of over 30 different toppings. The critically acclaimed restaurant – touted by The New York Times, USA Today, The Wall Street Journal and The Food Network – currently has four locations open and operating in New Orleans and numerous others in various stages of development. For more information, please visit www.datdog.com.
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SOURCE Dat Dog