Applebee’s Restaurants in Austin, Dallas, Houston, Central and East Texas Set for A Month-Long Encore of DollaRita Promotion, And Will Double Down on October Wednesdays with $.50 Margaritas
September 28, 2017 // Franchising.com // Dallas Texas - For Applebee’s in Texas, October is about to become the new July.
Fresh off its wildly successful July-long campaign and responding to popular demand of its neighbors, Apple Texas, a franchise partner of Applebee’s Neighborhood Grill & Bar with 65 restaurants in the Lone Star State, is bringing back the DollaRita™ - its best-selling 10 oz. Margarita for a buck – for the entire month of October.
The aptly-named DollaRita is available during all open hours in the restaurant and bar at Apple Texas-owned Applebee’s in Austin, East Texas, Dallas, Fort Worth, Houston, Waco and surrounding areas all month. Applebee’s in Texas is even doubling down on Wednesdays in October when the famous cocktail will be sold for 50 cents. Repeat, 50 cents.
The DollaRita is the brainchild of Chris Dharod, Chief Operating Officer of Apple Texas, a subsidiary of SSCP Management, owned by Dallas businessman and philanthropist Sunil Dharod. Chris Dharod was looking for a way to treat his neighbors with a knock-out offer during the sizzling summer Texas heat of July. The campaign resulted in more margaritas sold than in any month in the franchise partner’s history. The DollaRita idea proved so successful that nearly 2000 Applebee’s have adopted the Apple Texas-inspired promotion as its own in October as well.
“We were looking for a way to see more of our neighbors over the summer and wanted to treat our valued guests to an unbelievable deal on our most popular margarita, which we call the ‘DollaRita,’” said Chris Dharod. “It was such a hit that not only are we bringing it back for another month, but the entire Applebee’s brand will be joining us as part of its Neighborhood Appreciation Month in October.”
All 65 Applebee’s in DFW, Houston, Austin, Waco, East Texas, and surrounding locations will offer margaritas for a dollar during October. Every Wednesday in October, those same Applebee’s will offer $.50 margaritas. Guests with questions are encouraged to call their neighborhood Applebee’s for more information.
Apple Texas is a subsidiary of SSCP Management, owned by Sunil Dharod, a Dallas businessman and philanthropist. Apple Texas operates 65 Applebee’s Neighborhood Grill & Bar restaurants in Texas.
Applebee's Neighborhood Grill + Bar offers a lively casual dining experience combining simple, craveable American fare, classic drinks and local drafts. All Applebee's restaurants are owned and operated by entrepreneurs dedicated to serving their communities and offering quality food and drinks with genuine, neighborly service. Applebee's is one of the world's largest casual dining brands; as of June 30, 2017, there are nearly 2,000 Applebee's franchise restaurants in all 50 states, Puerto Rico, Guam and 14 other countries. Applebee's is franchised by subsidiaries of DineEquity, Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies.