September 26, 2017 // Franchising.com // SAN ANTONIO - First Watch Restaurants, an award-winning breakfast, brunch and lunch concept that has opened three San Antonio restaurants during the past three months, today announced it will open the doors to its fourth this Friday, September 29. The new restaurant will open at 7 a.m. at 830 NW Loop 410, in a space that formerly operated as The Egg & I. It will employ about 25 people.
Customers of the restaurant will be able to sample the eatery’s innovative menu, including popular dishes like Quinoa Power Bowls, Avocado Toast, Lemon Ricotta Pancakes and options from the Fresh Juice Bar, which are juiced in-house daily using high quality fruits and vegetables.
“Three months ago, very few people in San Antonio had heard of First Watch, so it’s incredible to see the newfound anticipation for each new First Watch location from our neighbors here,” said Chris Tomasso, president of First Watch. “We can’t wait to continue our growth alongside the other wonderful people, neighborhoods and businesses around San Antonio.”
First Watch’s curated menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. The new restaurant in San Antonio will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings. The new First Watch will also serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.
The award-winning café opened its first Texas restaurants in 2016 and currently operates locations in San Antonio, Austin, Dallas, Fort Worth, College Station and Houston. The new First Watch will open with the restaurant’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 300 restaurants in 26 states, including more than 200 First Watch restaurants, 85 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.
SOURCE First Watch