Pieology Pizzeria Announces Cutting Edge Research & Development Restaurant
Innovative Restaurant Explores Customer Co-Creation Concept
October 03, 2017 // Franchising.com // Rancho Santa Margarita, Calif. - Pieology, the creator of personally-inspired pizzas, today announced its newest addition to the Pieology portfolio, Pieology Pizzeria R&D. Located in Aliso Viejo, California, the restaurant will serve as the brand’s epicenter for research and development for Pieology restaurants across the country. This custom restaurant concept will aid the brand in its pursuit to stay on the cutting edge of product innovation and consumer preferences within the fast-casual pizza market.
Foodies and flavor fanatics can expect exclusive Pieology items worthy of their next food-centric Instagram post. Offering the brand’s familiar favorites as well as new flavors in a service-oriented environment, the location will boast a broad, rotating menu of exciting new offerings and concepts. From new ingredients to creative flavor combinations, each dining experience at Pieology R&D will be different than the last.
“While some brands plateau in success, we want to continue to think outside the box and push our limits. Pieology R&D is a direct reflection of our investment in research and development to explore new creations and offerings,” said Pieology Chief Operating Officer, Clay Sanger. “We want to hear directly from consumers what they want to see from Pieology. No idea is too wild or flavor combination too bold – we want to explore it all with the help of our loyal customers.”
Leading the charge in this flavor exploration will be world renowned chef Glenn Cybulski. The award-winning chef and certified Italian Pizzaiolo brings over 25 years of restaurant experience to Pieology R&D, where he looks forward to combining his technical skills and expertise from the Scuola Italiana Pizzaioli with customer feedback and inspiration to deliver the future of fast causal pizza.
Pieology R&D will offer the brand the rare opportunity to receive a continued flow of consumer feedback, while allowing consumers to have a voice in the brand’s decision-making journey. Each dining experience will tap the customers’ creativity to gain insights and feedback that will in turn effect the restaurant’s decisions and offerings. Each table at the restaurant will have consumer feedback cards, in addition to a URL survey option, to share feedback directly with the brand.
Pieology Pizzeria R&D is located at 26661 Aliso Creek Road, Aliso Viejo, CA. The new concept serves lunch and dinner seven days a week, from 11 a.m. to 9:30 p.m. Sunday through Thursday, and from 11 a.m. to 10 p.m. Friday and Saturday. Since 2011, Pieology has been serving delicious hand-crafted pizzas, growing from a simple idea to bring creativity back to pizza that now encompasses 141 stores across the nation with additional international expansion opportunities on the horizon.
About Pieology Pizzeria
Using only the freshest ingredients along with signature sauces and crusts, award-winning Pieology offers hand-crafted, personally-inspired pizzas in unlimited flavor combinations that are stone oven fired in six minutes or less. Founded in 2011, Pieology was created from the simple idea to turn America’s most craveable food into an affordable and interactive experience. Pieology’s mission is to inspire individual creativity in a positive atmosphere where guests can gather with family and friends, while enjoying their delicious pizza creations. Along with providing great food and a memorable dining experience, Pieology is committed to making a positive difference in the communities it serves, one pie at a time. Named the 2015 #1 Fastest Growing Chain by Technomic, Pieology is steadily expanding its U.S. footprint, with commitments throughout the country in various stages of development. For more information, visit www.pieology.com, and follow us on Facebook, Twitter and Instagram.
SOURCE Pieology Pizzeria
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