1-800-FLOWERS.COM® Is Now Available Via The Google Assistant

New Conversational Shopping Capability Makes Gift-Giving Faster and Easier

CARLE PLACE, N.Y. - Oct. 4, 2017 // PRNewswire // - 1-800-Flowers.com announced that customers can soon enjoy the ease and convenience of ordering floral gifts, and select gourmet food offerings, directly via the Google Assistant. A quick menu of gifting categories allows on-the-go customers to select gifts and place orders, for delivery nationwide, using the Google Assistant on eligible Android phones and iPhones. Shoppers can specify same-day delivery or schedule gift arrival on a future celebratory date. 1-800-Flowers.com is among the first retail brands to adopt the transaction feature.

"As a company, we continue to embrace and invest in technology that makes it easier for gift-givers to shop with us, wherever, whenever and however they choose," said Amit Shah, Chief Marketing Officer, 1-800-Flowers.com. "Voice interaction and artificial intelligence are rapidly transforming the customer experience and we are thrilled to team up with Google to offer shoppers yet another convenient way to connect with us and to act on their thoughtfulness."

The Google Assistant joins other recent technology initiatives by 1-800-FLOWERS.COM, Inc. designed to enhance the customer experience, including the company's first online gift concierge, GWYN (Gifts When You Need) powered by IBM Watson, floral gift ordering capabilities using conversational chatbot on Facebook Messenger, and voice-enabled Skill on Amazon Alexa.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food and floral gifts for all occasions. For the past 40 years, 1-800-FLOWERS® (1800flowers.com) has been helping deliver smiles to customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. A 100% Smile Guarantee® backs every gift. 1-800-Flowers.com was awarded the 2017 Gold Stevie "e-Commerce Customer Service" Award, recognizing the brand's innovative use of online technologies and social media to service the needs of customers. The company's Celebrations suite of services, including Celebrations Passport® Free Shipping/ No Service Charge Program, Celebrations Rewards® and Celebrations Reminders®, are designed to engage with customers and deepen relationships as a one-stop destination for all celebratory and gifting occasions. 1-800-FLOWERS.COM, Inc. was named to the Stores® 2017 Hot 100 Retailers List by the National Retail Federation and was also recognized as the 2017 Gold Winner for The Golden Bridge Awards for the company's groundbreaking implementation of an artificial intelligence-powered online gift concierge, GWYN. The Company's BloomNet® international floral wire service (mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (harryanddavid.com), popcorn and specialty treats from The Popcorn Factory® (thepopcornfactory.com); cookies and baked gifts from Cheryl's® (cheryls.com); gift baskets and towers from 1-800-Baskets.com® (1800baskets.com); premium English muffins and other breakfast treats from Wolferman's® (wolfermans.com); carved fresh fruit arrangements from FruitBouquets.com (fruitbouquets.com); and top quality steaks and chops from Stock Yards® (stockyards.com). Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

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SOURCE 1-800-FLOWERS.COM, Inc.

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