BIGGBY® COFFEE Proudly Launches Giving Is Getting Week
System-Wide Event Focuses on Giving Back to Those in Need with 2017 Campaign to Help Food Banks
October 05, 2017 // Franchising.com // East Lansing, MI - According to Feeding America, the nation’s largest domestic hunger-relief organization, over 45 million Americans, including about 13 million children in the United States, face hunger every day. Being hungry doesn’t just cause physical problems, but can lead to emotional instability and problems in school as well. With the passion that BIGGBY® COFFEE has for helping those in our own backyard, helping fight hunger was an opportunity to do just that by making an impact in our communities. BIGGBY® COFFEE is proud to announce the first annual Giving is Getting Week, with donations going to local food banks surrounding our stores.
Since the very beginning of BIGGBY® COFFEE back in 1995, being present in the community has always been an important part of running a business according to Co-Founders & Co CEOs Bob Fish and Michael McFall. “When we first opened, we found that by engaging in the community with both products, donations, and also time, it created an invaluable investment,” says Fish when talking about the importance of giving back. “We started talking about a way to involve all of our locations in a charity-type event, and we soon realized that food banks are in every community and that community has a need to utilize that resource.” Each of the 224 BIGGBY® COFFEE locations will be paired with an organization that serves the community they are in, so every dollar is going right back into local neighborhoods.
The entire Giving is Getting Week will be centered around the phrase “Give a $1, Get a $1 Coupon Back.” Fanatics will be invited to add a donation to any order at participating locations. For every dollar donated to their local food bank, a coupon for $1 will be given back for use on a future visit through Thanksgiving. It’s a way to say thank you to those helping us tackle hunger. Whether you are able to give $1 or $10, it is all an intracule part of the success of this campaign!
Join us October 11-17 as we kick off our very first Giving is Getting Week! Be sure to follow along on the BIGGBY® COFFEE social media outlets for a behind the scenes look at local food banks, facts on how organizations are making a difference in the lives of those they serve, and to track our progress over the week. Fanatics are also encouraged to learn more about their local food banks and find ways to give back beyond this one week.
About BIGGBY® COFFEE
BIGGBY® COFFEE, East Lansing, Mich.-based, was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Michael McFall and Bob Fish, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself, Love People, and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customer’s day. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 256 cafes open or under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, and Texas.
If you would like more information, please contact Rachel Wiltse at 517-505-5931 or via email at firstname.lastname@example.org.
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