October 13, 2017 // Franchising.com // ATLANTA, Ga. - Cinnabon®, the beloved bakery known for creating the world’s best cinnamon rolls, announced that its Crafted by Cinnabon® line will be regularly added to the bakery cases of RaceTrac’s TX and FL locations. Cinnabon® will debut a limited-time-offer Frosting Filled Pumpkin Muffin Top to its exclusive line-up at RaceTrac, which already includes a decadent Crafted by Cinnabon® Frosting Filled Long John Doughnut. This expanded offering comes in time to celebrate the two Atlanta-based, industry leaders one year in partnership together.
In addition to this milestone, participating RaceTrac locations will now offer its first WARM Cinnabon indulgence - Gooey Swirls™ - available October 15 in more than 450 gas-convenience stores across FL, GA, LA and TX.
Participating RaceTrac locations will continue to offer the Frosting Filled Long John Doughnut and Gooey Swirls™ as year-round offerings and will rotate in NEW limited-time-offer products as the seasons change. These products will be exclusive to RaceTrac in the convenience channel, across the four states they are located.
“We are thrilled to be continuing our partnership with RaceTrac to offer our premium, fresh baked treats to more guests in a variety of new and exciting formats,” said Julie Thomas, director of foodservice sales, convenience & petroleum and entertainment, global channels for FOCUS Brands, the parent company of Cinnabon. “We attribute our tremendous success this past year to our mutual dedication to providing the highest quality food offerings to our guests. We can’t wait to show everyone what sweet things we have planned for 2018!”
“Crafted by Cinnabon,” which launched in November 2016, is the brand’s first line of fresh bakery treats designed for single serve or in multi-serve channels such as grocery, convenience stores, university campuses and other food service outlets. The line delivers the same fresh-baked quality and signature ingredients that guests have come to love and expect from Cinnabon bakeries, including legendary Cinnabon Makara® cinnamon and signature cream cheese frosting.
“Bringing Cinnabon treats to RaceTrac’s bakery case continues to exceed our expectations, and we are excited to now offer Gooey Swirls, a warm Cinnabon product,” said Steve Turner, Executive Director of Foodservice. “Adding the well-known Cinnabon brand to our already-premium bakery menu provides our guests with extra indulgent treats from which to choose.”
For more details on this new product line and to stay connected to all things Cinnabon, follow the brand on Twitter and Instagram at @Cinnabon, like it on Facebook at www.facebook.com/Cinnabon, follow on Snapchat at @TheRealCinnabon, or simply visit Cinnabon.com. To learn more about RaceTrac, or to locate a store that carries Crafted by Cinnabon, please visit RaceTrac.com.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon Franchisor SPV LLC, is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon® currently operates over 1,400 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.
Cinnabon® is also a multi-channel licensor, partnering with other companies to provide over 70 brand licensed products at foodservice & grocer retail venues. Visit www.Cinnabon.com for more information.
Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and now operates more than 450 convenience store locations in Georgia, Florida, Louisiana and Texas. While operating under its mission of making people’s lives simpler and more enjoyable, many RaceTrac stores feature Swirl World frozen desserts, an expanded coffee bar, seating areas and free Wi-Fi. The company has been named a top workplace across the four states in which it operates, and has been recognized on Forbes list of largest private companies every year since 1998. In 2014, Convenience Store Decisions named RaceTrac as its “Chain of the Year.” For more information, visit RaceTrac on Facebook, Twitter, Instagram, Web and LinkedIn.
Associate Vice President
T +1 212 715 1524
F +1 646 792 4126