Moe’s Southwest Grill® Hits the Road with Tour de Burrito, the Freshest Reservation in Town
Leading southwest fast casual restaurant launches exclusive behind-the-scenes dining experience.
October 19, 2017 // Franchising.com // Atlanta, GA - At Moe’s Southwest Grill®, we take our made in-house ingredients and bold flavors very seriously, but few outside the Moe’s inner circle get to see what we do in every restaurant, every day. That’s why this fall we’re inviting a select number of fans on the Tour de Burrito - a traveling restaurant that seats groups of 10 at a time for a one-on-one experience with the Moe’s culinary team.
Fans will customize the freshest burrito or bowl they’ve been craving and try never-before-tasted seasonal salsas that bring the heat. From slicing and dicing to spicing - this is a special experience to see how our fresh ingredients are made in-house at Moe’s.
Starting today, fans can snag their VIP reservation at https://moes.timetap.com in four cities including: New York City, Atlanta, Orlando and Tampa. Seats are very limited but we will be giving away a few of the exclusive reservations on Moe’s Facebook page. Think you have what it takes to step into our house? Here’s where the Tour de Burrito will be traveling:
- November 2-3, NYC: SOHO, 395 Broome Street, New York, NY 10013
- November 6-7, Atlanta: Atlantic Station, 1380 Atlantic Drive, Atlanta, GA 30363
- November 9, Orlando: Harbor Park, 4990 New Broad Street, Orlando, FL 32814
- November 10, Tampa: Downtown, 701 N. Marion Street, Tampa, FL 33602
At Moe’s, we aren’t shy about our bold and fearless attitude - so what better way to launch the Tour de Burrito in New York City than by entertaining fans with The Great Throwdini, the world’s fastest and most accurate knife thrower. Throwdini will be throwing knives at all of the fresh ingredients found at over 700 Moe’s restaurants nationwide including tomatoes, onions, jalapenos, avocados and more.
“At Moe’s, we take pride in serving the freshest ingredients made in-house at each of our restaurants across the country including seasonal salsas, roasted corn pico and handcrafted guac,” said Bruce Schroder, President of Moe’s Southwest Grill®. “In true Moe’s style, the Tour de Burrito is an exciting opportunity to boldly show our fans a never-before-seen view into our kitchen and how we craft the delicious menu items they love.”
Moe’s is known for its flavorful southwestern menu items. Each day, our roadies cook all-natural proteins on the grill and chop nearly 25,000 pounds of tomatoes, 10,000 pounds of onions, and almost 3,000 pounds of jalapenos and cilantro across our 700 restaurants! To showcase the daily preparation of these fresh ingredients, we’re allowing our fans to see, touch, smell and taste what goes into making their Moe’s favorites.
Follow the Tour de Burrito journey on social media via #madeatmoes and post pictures when you spot us on the road! To book your VIP reservation, visit https://moes.timetap.com.
About Moe's Southwest Grill®
Welcome to Moe's!® Founded in 2000 and based in Atlanta, GA, Moe's Southwest Grill is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe's has an extensive variety of menu items to please the entire family - from burritos to specialty items like quesadillas, nachos and stacks. Whether you visit one of our 700 franchised locations or have us cater your next event, free chips and salsa come with every order, and each restaurant has a salsa bar and serves our famous queso. Moe's Southwest Grill has been recognized as the Brand of the Year in the Fast Casual Mexican Restaurant category for two years in a row based on the 2016 & 2017 Harris Poll EquiTrend® Studies. Check us out online at www.moes.com to find a store near you, and then connect with us on Instagram, Twitter, and Facebook.
SOURCE Moe's Southwest Grill®