October 24, 2017 // Franchising.com // CHICAGO - Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt affiliate has entered into a franchise agreement with HR Group for a Hyatt House hotel in Frankfurt, Germany. Expected to open in late 2019, the hotel will be owned by benchmark. REAL Estate Development GmbH and will be leased and managed by HR Group. Hyatt House Frankfurt/Eschborn will mark the second Hyatt House and third select service hotel for Hyatt in Germany, an important step towards increasing Hyatt’s portfolio throughout the country.
The Hyatt House brand is rooted in extensive consumer insights indicating that guests seek stylish, comfortable, seamless experiences that accommodate their lifestyles and familiar routines. To embody this, the brand offers casual hospitality and purposeful service in a smartly designed, high-tech and contemporary environment.
“We are delighted to announce plans for the second Hyatt House hotel in Germany,” said Guido Fredrich, Hyatt’s regional vice president acquisitions and development for Europe. “We continue to grow the Hyatt House brand thoughtfully in key markets around the world, and we believe Hyatt House Frankfurt/Eschborn will provide an exciting new hotel experience for guests visiting Frankfurt, one of Germany’s most important hotel markets.”
Rusan Husry, managing director of HR Group, added, “We strongly believe in the further development potential of the hotel market in the greater Frankfurt area. Entering into our first franchise agreement with Hyatt displays a further milestone in the growth path of our group.”
The new Hyatt House hotel will be located in Frankfurt Eschborn, a well-established business area on Frankfurt’s Ring Road, known to be the city’s international financial and economic center. The hotel’s immediate surrounding area is currently home to numerous high-profile corporations. Eschborn benefits from a great infrastructure with easy access to the main highways, convenient connections into Frankfurt city center and Frankfurt airport. It also offers a range of local amenities such as shopping facilities, restaurants, and recreation areas.
“The combination of the hotel’s extended stay offering and ideal location will be very attractive for business travelers and we are excited to introduce the Hyatt House brand to Frankfurt, Europe’s financial hub,” said Götz U. Hufenbach, managing partner of benchmark. REAL Estate Development GmbH. “We believe that Hyatt House Frankfurt/Eschborn will cater to a growing extended stay market in Germany and we look forward to welcoming guests and making them feel at home.”
Hyatt House Frankfurt/Eschborn will offer:
There are five Hyatt-branded hotels currently open in Germany, namely Park Hyatt Hamburg, Grand Hyatt Berlin, Hyatt Regency Cologne, Hyatt Regency Düsseldorf, and Hyatt Regency Mainz. In addition to Hyatt House Frankfurt/Eschborn, there are three Hyatt-branded hotels currently under development: Hyatt House Düsseldorf/Andreas Quarter (expected to open in October 2017), Hyatt Place Frankfurt Airport (expected to openin January 2018) and Andaz Munich (expected to openin Q3 2018).
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
Hyatt House, a brand of Hyatt Hotels Corporation, launched in 2012 and offers more than 75 locations throughout the United States, China and Puerto Rico. Inspired by extensive research into guest experiences, Hyatt House hotels offer services, amenities, upscale spaces and a casual, comfortable environment that reminds guests of home. For more information, please visit hyatthouse.com. Join the conversation on Facebook, and tag photos with #HyattHouse and #WhySettle.
benchmark. REAL Estate Development GmbH designs, plans, realizes and markets real estate projects in high-potential German regions. With a focus on office, hotel and residential properties, the company offers services along the entire real estate development value chain from its offices in Frankfurt/Main and Duisburg. It autonomously develops sustainable projects with a high standard of construction for turnkey handover to institutional investors or family offices. Together, the management team can boast more than 40 years of proven expertise in the project development sector.
HR Group is one of the fastest growing hotel groups in Europe. As of today the group operates more than 30 hotels in Germany, The Netherlands and Spain. Most of the properties are owned. HR Group mainly cooperates with leading franchise partners and plans to further expand on the basis of acquisitions and lease contracts.
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 13 premier brands. As of June 30, 2017 the Company's portfolio included 731 properties in 56 countries. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to create value for shareholders, build relationships with guests and attract the best colleagues in the industry. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt™, Hyatt Place®, Hyatt House®, Hyatt Ziva™, Hyatt Zilara™ and Hyatt Residence Club® brand names and have locations on six continents. For more information, please visit www.hyatt.com.
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