Pet Supplies Plus Announces #PetsPlusVets Campaign to Help Connect Veterans with Pet Companions

Social Media Push, In-Store Activities to Culminate with Donation to Patriot PAWS Service Dogs

LIVONIA, Mich. - Nov. 6, 2017 // PRNewswire // - Pet Supplies Plus, the largest and most trusted pet retail franchise in the United States, has announced the #PetsPlusVets campaign, designed to draw attention to the positive impact pets have on active and former United States service men and women.

Elements of the campaign include:

  • #PetsPlusVets Photo/Video Share: Beginning today and lasting through Veteran's Day (Nov. 11), Pet Supplies Plus is encouraging people around the country to share photos and videos of pets interacting with military personnel on their social media pages using the hashtag #PetsPlusVets. Photos or videos can portray anything from military men and women returning from active duty to simply someone from the armed forces taking his or her dog for a walk.
  • Donation Match to Patriot PAWS Service Dogs for Likes/Shares of this post: Pet Supplies Plus is partnering with Natural Balance premium pet foods to support Patriot PAWS Service Dogs. Patriot PAWS is a non-profit organization that trains and provides service dogs of the highest quality at no cost to disabled American veterans and others with mobile disabilities and Post-Traumatic Stress Disorder (PTSD) in order to help restore their physical and emotional independence. Pet Supplies Plus will match every 'like' and 'share' of this post with a $1 donation, up to $5,000 toward the organization.
  • In-Store Fundraiser for Patriot PAWS Service Dogs: Anyone who purchases Natural Balance products at Pet Supplies Plus between now and November 26 will help support a $50,000 donation to Patriot PAWS.

"We are humbled and proud to partner with Natural Balance and Patriot PAWS and give back to the brave men and women who serve our country," said Chris Rowland, CEO of Pet Supplies Plus. "There are so many veterans who are in need of assistance as they work to fill their lives with happiness after being relieved from their duties. We stand behind Patriot PAWS' mission to train and provide four-legged companions at no cost to help military veterans heal emotionally, reduce stress, and provide comfort. We're striving to heighten awareness to those who have served and currently serve our country by recognizing how significant the bond is between a veteran and their pet."

Now with more than 400 locations in 32 states across the country, Pet Supplies Plus offers a wide array of natural pet foods, a variety of Made in the USA pet consumables, such as wet and dry food, treats, rawhide and chews. Set in welcoming neighborhood environments, Pet Supplies Plus team members get to know their neighbors and pets by name at every store. Many locations also feature a full offering of grooming services tailored to meet every pet's needs, including washes, haircuts, body brushing, flea treatment and nail, skin, ear and oral care. For more information, visit www.petsuppliesplus.com.

About Pet Supplies Plus

Pet Supplies Plus is focused on making it easier to get better products for your pet. With more than 400 locations in 32 states, the stores have a streamlined design making it easy to navigate a wide assortment of natural foods, hard goods and pet services. Headquartered in Livonia, MI., Pet Supplies Plus is ranked in Entrepreneur magazine's Annual Franchise 500® list as the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength, growth rate and system size. For more information visit www.petsuppliesplus.com.

Media Contact:

Ann Maher
Fishman Public Relations
847-945-1300
amaher@fishmanpr.com

SOURCE Pet Supplies Plus

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