November 08, 2017 // Franchising.com // Richmond, VA - sweetFrog Frozen Yogurt, the nation’s leading frozen yogurt chain, named America’s Best Frozen Yogurt by The Daily Meal and a Top New Franchise and Top 25 Franchise for Veterans by Entrepreneur Magazine, hosted the most successful sweetFrog conference to date at the beautiful Virginia Crossings Hotel & Conference Center in Glen Allen, Va. from October 3 - October 5, 2017.
The conference was the culmination of a productive and prosperous year. sweetFrog’s commitment to premium service, family friendly corporate culture and engagement with the community has produced one of the best years yet in 2017 and put the brand in perfect position for long-term success.
Nearly 150 attendees from locations across the country participated in the 3-day conference full of educational sessions, leadership workshops and lively social hours. The large attendance is reflective of sweetFrog’s impressive year-to-date system growth. The company is on a hot streak, securing 43 new signed agreements and generating increased same store sales across the board in 2017.
sweetFrog’s CEO, Patrick Galleher, credits all sweetFrog franchisees, managers, employees, and corporate staff members for their commitment, drive and tenacity. He says sweetFrog’s success can be attributed to the company’s great people and their commitment to the company’s core values.
“This company was built on the premise of remaining faithful to our commitment to our local communities, and that remains the case today,” says Galleher. “We developed and implemented strategies and practices that would reinforce our position as a leader within the industry and pillars in each community we serve. I am delighted by the progress we’ve made in 2017, and encouraged about what’s in store in the year ahead.”
Under Galleher’s direction, sweetFrog refuses to rest on its laurels. The company is making a concerted to expand and further establish itself as the frozen yogurt industry leader as it makes rebrands and acquisitions and non-traditional and mobile agreements a top priority.
Further, the innovation at sweetFrog knows no bounds. 2017 proved to be another successful year for unique product launches for the company. The sweetFrog State of the Union delivered at the conference highlighted several thriving new additions:
The conference also allowed sweetFrog to recognize and honor individuals who played a large role in the company’s success during a fabulous awards dinner ceremony. Award winners included:
“I commend everyone who took part in the planning, organization and execution of this fantastic 2017 conference,” says Galleher. “The entire weekend was reinvigorating. It gave us a chance to celebrate the company’s accomplishment and gives us guidance as sweetFrog continues to provide the global community with hoppiness and delicious frozen yogurt treats.”
For more information about sweetFrog Premium Frozen Yogurt, please visit www.sweetfrog.com.
To learn more about sweetFrog Frozen Yogurt franchise opportunities, as well as acquisitions and re-brands, please visit http://sweetfrog.com/franchise.
sweetFrog (http://www.sweetfrog.com) is the fastest growing self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh toppings choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores and mobile units including retail, mobile trucks and non-traditional locations (such as sporting venues) in twenty-seven states in the U.S, Dominican Republic and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.
SOURCE sweetFrog Frozen Yogurt