November 09, 2017 // Franchising.com // Mexico City - UFC Gym®, the rapidly-expanding fitness franchise inspired by UFC athletes that combines mixed martial arts (MMA), functional fitness classes and general fitness, continues its rapid international expansion with an agreement to open 35 locations in Mexico over the next nine years. The partnership with franchisees Rodrigo Diez Barroso and Sebastian Diez Barroso officially begins with the opening of UFC Gym Mexico City on Nov. 11. This will be the first UFC Gym in Mexico and gives the growing franchise access to the country’s booming fitness market; plans for a second Mexico City location are already underway, with details to be confirmed at a later date.
The Diez Barroso brothers, through their family business, Dila Capital, operate several businesses throughout Mexico and the southern United States, including companies in the real estate, apparel and food service industries, as well as several soccer franchises and schools. Sebastian Diez Barroso is a former professional muay thai fighter, giving the family firsthand knowledge of the local demand for training in the style of MMA fighters. Growth of the UFC® brand in Mexico made them want to partner with UFC Gym when entering the fitness business.
“The fitness market in Mexico is skyrocketing, which provides a great opportunity to bring UFC Gym’s unique training experience to an additional market in Latin America,” said Tamer El Guindy, UFC Gym Senior Vice President of Global Franchising. “Rodrigo and Sebastian’s experience building businesses in Mexico and their enthusiasm for making a healthy lifestyle more accessible in their home country makes them great partners for our first locations in Mexico.”
“We’ve seen tremendous growth of the UFC brand in Mexico and we’re excited for UFC Gym to bring its unique communities of fitness enthusiasts to the country,” said UFC Senior Vice President of International and Content Joe Carr. “UFC Gym is a seamless extension of our global brand and provides a tremendous opportunity for us to continue to introduce the sport and values of MMA to audiences throughout Latin America and around the world.”
UFC Gym debuted in 2009, and the brand remains in a major growth period, with 150 locations opened of the total 550 locations in development throughout the United States and abroad, now in 10 countries and growing.
UFC Gym Mexico City is a signature model. Membership includes access to UFC’s world-famous Octagon® and top of the line training equipment, as well as signature classes such as Daily Ultimate Training® (DUT®), TRX®, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, yoga, Pilates, Zumba, kids MMA and group fitness classes.
“Mexico has one of the world’s highest obesity rates, including among children, and our people and government are focused on creating a healthier lifestyle through sports,” said Rodrigo Diez Barroso.
“Every day, there is a greater awareness of how sports like MMA can help people lead a better life and improve their health, making this a perfect time to bring UFC Gym to the country.”
“While the fitness industry in Mexico is growing rapidly, none of the other clubs have UFC Gym’s brand awareness or feature the strong community of members who work together to achieve their goals,” said Sebastian Diez Barroso. “Through my professional muay thai experience, I’ve seen the enthusiasm people have for MMA and I’m excited to introduce more people to a healthy and more active lifestyle.”
Schedule Of Events:
6:00 a.m. Daily Ultimate Training® (DUT®)
7:00 a.m Class Muay Thai Class
8:00 a.m. Body Combat Class; Cycling Class
9:00 a.m. Pilates Class; Zumba Class
10:00 a.m. Yoga Class
11:00 a.m. MATRX Class
2:00 p.m. Fight Fit Class
4:00 p.m. Youth Muay Thai Class
6:30 p.m. Fartlek Class
8:00 p.m. Muay Thai Class
9:00 p.m. Jiu Jitsu Class
Offering a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming, UFC Gym creates training programs to fit all ages and fitness levels. UFC Gym programming has been developed through exclusive access to the training regimens of internationally-acclaimed UFC® athletes, providing members with everything they need for the entire family to move, get fit and live a healthy life.
In addition to the corporate owned signature clubs, UFC Gym also offers the unique opportunity to own and operate a UFC Gym franchise domestically and internationally. For franchise information, visit UFCGymFRANCHISE.COM. For more information about UFC Gym, please visit UFCGym.COM.
UFC Gym® is the first major brand extension of UFC®, the world’s premier MMA organization. In alliance with New Evolution VenturesTM (NeV), developers of many of the world’s most successful fitness brands, UFC Gym offers a full-range of group fitness classes, private MMA coaching, personal and group dynamic training, plus MMA-style youth programming, providing something for all ages and fitness levels. As the first to combine the worlds of MMA and fitness, UFC Gym’s TRAIN DIFFERENT® approach creates an atmosphere where members can see immediate results. UFC Gym is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine. With 150 locations open and more than 400 currently in development, UFC Gym is revolutionizing the fitness industry. For more information, please visit www.ufcGym.com. Like UFC Gym at www.facebook.com/ufcGym, follow at www.twitter.com/ufcGym and www.instagram.com/ufcGym or subscribe at www.youtube.com/UFCGym.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, WME | IMG, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.