1-800-FLOWERS.COM, Inc. Launches Simply Chocolate
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1-800-FLOWERS.COM, Inc. Launches Simply Chocolate

New Destination Offers Delectable Gifts for all Preferences and Palates, Invites Chocolate Lovers Everywhere to Join its Passionate Community

CARLE PLACE, N.Y. - Nov. 17, 2017 // PRNewswire // - 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) today announced the launch of Simply Chocolate, a new destination for individuals to discover a curated assortment of gifts and join a passionate community celebrating the love of chocolate. The site, SimplyChocolate.com, currently features distinctive products from more than 25 brands, including iconic chocolatiers and innovative artisans from across the globe. Simply Chocolate further broadens the company's range of distinctive offerings and is part of its strategy to provide a one-stop shop for all celebratory occasions.

To Tweet: Calling All Chocolate Lovers - Introducing @SmplyChocolate! www.simplychocolate.com/ #simplychocolate

The quality collection of products found at Simply Chocolate meets the highest of standards, with a special emphasis on superior taste, unique flavors and product innovation. Among the featured brands are Ghirardelli, Godiva, Fannie May, Harry & David, Neuhaus, Norman Love and Vosges. Offerings include boxed chocolates, bars, truffles, deluxe baskets and more at a wide variety of price points. Gift-givers, and chocolate enthusiasts alike, can easily search the site by brand, collection and occasion.

"We are thrilled to launch Simply Chocolate, providing the ultimate showcase destination for the very best chocolate offerings from around the world," said Chris McCann, Chief Executive Officer, 1-800-FLOWERS.COM, Inc. "Our Simply Chocolate team has more than fifty years of experience with gourmet chocolate and a deep knowledge of the industry. Over the past year, these experts have spent countless hours curating a truly unique assortment of gifts and we look forward to welcoming chocolate lovers everywhere to our passionate community."

Chocolate enthusiasts are encouraged to follow and engage with the brand on Facebook, Twitter and Instagram. Those joining the Simply Chocolate community are invited to share their love of chocolate with the hashtag, #simplychocolate. The featured and socially curated content will serve to celebrate, and be a resource for, all things chocolate, including gift ideas, inspirational imagery, recipes and expert insight.

To further enhance the shopping experience, customers may choose to become a member of the Celebrations Passport® loyalty program, which offers free standard shipping and no service charge for one full year on purchases made across the company's family of brands.

Simply Chocolate joins the 1-800-FLOWERS.COM, Inc. growing portfolio of brands, which includes 1-800-Flowers.com®, Harry & David®, The Popcorn Factory®, Cheryl's® cookies, 1-800-Baskets.com®, Wolferman's®, Moose Munch® premium popcorn and FruitBouquets.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts for all celebratory occasions. For the past 40 years, 1-800-Flowers.com® has been helping deliver smiles to customers with a 100% Smile Guarantee® backing every gift. The 1-800-FLOWERS.COM, Inc. family of brands also includes everyday gifting and entertaining products from Harry & David®, The Popcorn Factory®, Cheryl's® cookies, 1-800-Baskets.com®, Wolferman's®, Moose Munch® premium popcorn and FruitBouquets.com. The Company also offers top-quality steaks and chops from Stock Yards®. Service offerings such as Celebrations Passport®, Celebrations Rewards® and Celebrations Reminders® are designed to deepen relationships with customers across all brands. The Company's BloomNet® international floral wire service provides a broad-range of products and services designed to help professional florists grow their businesses profitably. Additionally, the Company operates Napco, a resource for floral gifts and seasonal decor. DesignPac Gifts, LLC, operates as a subsidiary of the Company. 1-800-FLOWERS.COM, Inc. was named to the Stores® 2017 Hot 100 Retailers List by the National Retail Federation and also received the Gold award in the "Best Artificial Intelligence" category at the Data & Marketing Association's 2017 International ECHO Awards for the Company's groundbreaking implementation of an artificial intelligence-powered online gift concierge, GWYN. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

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