Holiday Sweepstakes Invites Slurpee® Customers Out of the Cold for Chance to Win $100,000
November 22, 2017 // Franchising.com // IRVING, TEXAS - Ho! Ho! Ho! Santa Claus is coming to town, specifically to 7-Eleven® stores in town, and he has $100,000 for one lucky Slurpee® drink-lover. 7-Eleven, Inc. and Coca-Cola are brightening the holidays this year with a Slurpee® “Sip & Scan” sweepstakes that has a grand prize of $100,000. Weekly winners will receive a year of free Slurpee drinks. The holiday promotion ends Jan. 2, 2018.
Entering the sweepstakes is simple:
- Purchase one of the special holiday red, medium-size Slurpee cups* at a participating 7-Eleven store.
- Open coke.com/711 on a smartphone and follow the links and instructions.
- Scan the “Sip & Scan” icon on the Slurpee cup using camera tool at coke.com/711 to enter for a chance to win the $100,000 grand prize or one of the weekly prizes.
Weekly winners will get free Slurpee drinks for a year (365 medium drinks). The $100,000 grand-prize winner will be announced in January of 2018.
“Slurpee drinks create delicious experiences year ‘round and the holidays are no exception,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “This season, Slurpee lovers can make their holidays brighter - and more delicious - by sipping on a classic Coca-Cola flavored Slurpee while unlocking the chance to win some extra cash.”
The limited-time holiday Slurpee cup was created with Coke®’s classic red and white colors in the new Slurpee bubble and swirl design.
Adding to the holiday theme is a twisted candy cane Slurpee® straw. Limited-time specialty straws continue to be a popular add-on item.
Coca-Cola’s iconic Santa Claus, as imagined by the artist Haddon Sundblom , will grab attention on special signage at the Slurpee machine.
The holiday Slurpee sweepstakes can be entered one time per day.
*NO PURCHASE/SCAN NECESSARY TO ENTER OR WIN. OPEN TO LEGAL RESIDENTS OF THE 50 US STATES (AND DC), MUST BE 13 YEARS OR OLDER AND HAVE A COKE.COM ACCOUNT BEFORE PARTICIPATING. AT PARTICIPATING LOCATIONS ONLY. VOID WHERE PROHIBITED. Runs from 11/8/17 to 1/2/18. Total ARV of all prizes is $104,000. For Official Rules, free method of entry, prize descriptions, odds disclosure, Entry Periods, and complete details, visit Coke.com/711. Sponsor: The Coca Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer-loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
SOURCE 7-Eleven, Inc