Personalization Universe® Joins The 1-800-FLOWERS.COM, Inc. Family Of Brands

Personalization Universe® Joins The 1-800-FLOWERS.COM, Inc. Family Of Brands

Leading Gifting Retailer Adds Dedicated Destination for Customizable Products

CARLE PLACE, N.Y - Nov. 27, 2017 // PRNewswire // - 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) today announced that Personalization Universe®, a destination developed by the company featuring a curated assortment of distinctive customizable gifts and keepsakes, has joined its family of brands. This new brand offers shoppers a personalized option for their gifting needs and is part of the company's ongoing strategy to provide customers with a one-stop shop for all celebratory occasions. In addition to Personalization Universe, the 1-800-FLOWERS.COM, Inc. portfolio of brands includes®, Cheryl's® cookies,, Harry & David®, Moose Munch® premium popcorn, Simply ChocolateSM, The Popcorn Factory®, and Wolferman's®.

To Tweet: @1800Flowers introduces @PersonalU for customizable gifts and keepsakes! #PersonalizeIt

"We are pleased to add Personalization Universe to our growing family of gifting brands," said Chris McCann, Chief Executive Officer, 1-800-FLOWERS.COM, Inc. "We've been testing the personalized business for some time, while closely monitoring the retail environment and ultimately identifying a strong opportunity within the customized gifts space. What resulted was the creation of a dedicated destination for a carefully curated assortment of unique items that may be personalized, providing gift-givers with truly special ways to act on their thoughtfulness."

With more than 10,000 items, Personalization Universe features a broad assortment of individualized gifts in a wide-range of product categories, including home décor, storybooks, piggy banks, pets, wine bottles, and costumes, as well as licensed and seasonal offerings. Gift-givers can easily search the site for their preferred occasion, whether for new baby, birthday, wedding, graduation, sympathy and more. Products can be customized through a variety of processes, including engraving, embroidery, monogram, etching and printing.

Customers who shop at Personalization Universe may choose to become a member of the Celebrations Passport® loyalty program, which offers free standard shipping and no service charge for one full year on purchases made across the company's family of brands.

Gift-givers can find Personalization Universe at, and follow the brand on Facebook, Twitter and Instagram.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts for all celebratory occasions. For the past 40 years,® has been helping deliver smiles to customers with a 100% Smile Guarantee® backing every gift. The 1-800-FLOWERS.COM, Inc. family of brands also includes everyday gifting and entertaining products from®, Cheryl's® cookies,, Harry & David®, Moose Munch® premium popcorn, Simply ChocolateSM, The Popcorn Factory®, and Wolferman's®. The Company also offers top-quality steaks and chops from Stock Yards®. Service offerings such as Celebrations Passport®, Celebrations Rewards® and Celebrations Reminders® are designed to deepen relationships with customers across all brands. The Company's BloomNet® international floral wire service provides a broad-range of products and services designed to help professional florists grow their businesses profitably. Additionally, the Company operates Napco, a resource for floral gifts and seasonal decor. DesignPac Gifts, LLC, operates as a subsidiary of the Company. 1-800-FLOWERS.COM, Inc. was named to the Stores® 2017 Hot 100 Retailers List by the National Retail Federation and also received the Gold award in the "Best Artificial Intelligence" category at the Data & Marketing Association's 2017 International ECHO Awards for the Company's groundbreaking implementation of an artificial intelligence-powered online gift concierge, Gwyn®. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

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