KIDS FIRST Swim Schools Makes a Splash with National Franchise Opportunities

World’s Largest Swim Instruction Provider Looks to Help All Children Learn to Swim

November 30, 2017 // // Fallston, Maryland - According to the CDC, from 2005 through 2014 there were an average of 3,536 fatal unintentional drownings annually in the United States, equating to about ten deaths per day. To help combat this statistic, KIDS FIRST Swim Schools, the world’s largest provider of children’s swimming instruction, is gearing up for nationwide expansion with the recent announcement of its franchise opportunity.

Following widespread success throughout the east coast, the brand looks to continue momentum by partnering with local entrepreneurs across the United States who share a passion for educating consumers on water safety. Founded by long-time competitive swim coach Gary Roth, who has more than 40 years’ of aquatic experience, KIDS FIRST Swim Schools offers the most effective swim school curriculum in the industry. The brands proprietary approach, KIDS FIRST/Kick First® Learn to Swim System, is centered on three basic skills, breath control, buoyancy and propulsion and focuses on the fact that swimming is done in 1:6 foot to arm timing, versus most human activities which are completed in 1:1 timing.

“KIDS FIRST Swims Schools is based on the belief that all children should know how to swim, and we’ve made it our mission to spread this notion nationally through franchising,” stated Roth, founder & president of KIDS FIRST Swim Schools. “There is truly no concept in the industry like us, providing us the opportunity to grow quickly in markets across the nation. The inherent demand for our services is clearly demonstrated through our expansion thus far and we’re confident we’ll flourish throughout communities nationwide with the help of qualified franchise partners.”

Spearheading the franchise development efforts is Sandy Maclver who serves as the Director of Franchise Development for the KIDS FIRST Franchise Company. With a total of 29 corporate locations and four franchise locations open and operating, the brand anticipates growing the franchise operations by opening 12 additional locations by yearend 2020. The brand’s development strategy involves expanding in high-growth markets.

Offering an attractive investment opportunity ranging from $550,000 to $750,000, KIDS FIRST Swim Schools provides a proven business model with exceptional unit-level economics poised to thrive through franchising. Franchisees do not need to hire outside contractors to construct their pools and facilities. Rather, KIDS FIRST Swim Schools’ affiliated construction company, KIDS FIRST Construction Company, was established to build both corporate and franchise facilities. With experience building more than 35 corporate and franchise facilities, KIDS FIRST Construction Company has the experience to build these facilities on time and within a cost-efficient budget.

For more information about the KIDS FIRST Swim Schools franchise opportunity, visit

About KIDS FIRST Swim Schools

For almost 20 years, KIDS FIRST Swim Schools has been dedicated to teaching aquatic skills through its trademarked curriculum KIDS FIRST/Kick First® Learn to Swim System. Founded by long time competitive swim coach Gary Roth, KIDS FIRST Swim Schools has cemented itself as the world’s largest provider of swim instruction with 30 locations operating. Headquartered in Fallston, Maryland, the brand began franchising in 2010 and anticipates growth beyond 40 corporate locations and 12 additional franchise locations by 2020 through strategic franchise partnerships. For more information about KIDS FIRST Swim Schools and the franchise opportunities, visit or

Media Contact:

Toni Lewin
Fishman Public Relations




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