December 06, 2017 // Franchising.com // ABINGDON, Md. - Kiddie Academy®, a nationally recognized provider of comprehensive educational child care programs, announced the appointment of seasoned marketing professional Nicole Salla as vice president of marketing. In her new role, Salla will lead and oversee Kiddie Academy’s consumer and franchise marketing strategy.
“I was drawn to Kiddie Academy by the quality of services it offers, and the opportunity to be a part of an organization that is known as the best in the industry in providing educational childcare,” said Salla. “And while it has a strong heritage and legacy, I’m excited to utilize my breadth of knowledge and experience to bring a fresh perspective in spearheading the brand’s national and regional marketing efforts.”
Salla joins Kiddie Academy’s corporate leadership team with deep expertise in multiple aspects of integrated marketing, advertising and branding, as well as a proven track record of consistently leading teams to drive business results. Her 21 plus years of experience working with both start-ups as well as established corporations will play a key role in further driving overall brand growth for Kiddie Academy. Previously, Salla served as vice president, strategic marketing services for Love & Company, where she led marketing efforts for almost three years. Prior to that, she held senior roles at Erickson Living for more than 12 years.
“We proudly welcome Nicole as the newest member of our leadership team and are very confident her in ability to oversee the development, execution and measurement of communications and marketing functions,” said Kiddie Academy President Greg Helwig. “This year we were named the fastest growing childhood learning franchise by Franchise Times, and we will leverage Nicole’s tremendous experience and insights to help fuel new company growth in 2018 and beyond.”
Salla earned a master’s degree in Business Management/Marketing from University of Maryland University College and a bachelor’s degree from University of Maryland Baltimore County. In her spare time, she enjoys camping and hiking with her husband and four children.
For more information on Kiddie Academy, please visit www.kiddieacademy.com, and to learn more about franchising opportunities with the organization, visit www.kiddieacademyfranchising.com.
Since 1981, Kiddie Academy has been a leader in education-based child care. The company serves families and their children ages 6 weeks to 12 years old, offering full time care, kindergarten, before- and after-school care and summer camp programs. Kiddie Academy’s proprietary Life Essentials® curriculum, supporting programs, methods, activities and techniques help prepare children for school and for life. Kiddie Academy is using the globally recognized AdvancED accreditation system, signifying its commitment to quality education and the highest standards in childcare. For more information, visit www.kiddieacademy.com.
Kiddie Academy Domestic Franchising is based in Maryland and operates 200 academies in 27 states, including the District of Columbia. With 40 more Academies expected to open in 2018, Kiddie Academy’s network will grow to more than 240 open and operating locations next year. For more information, visit www.kiddieacademyfranchise.com.
SOURCE Kiddie Academy®