The Gents Place Receives Investment From Dallas Cowboys Owner Jerry Jones And Blue Star Innovation Partners
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The Gents Place Receives Investment From Dallas Cowboys Owner Jerry Jones And Blue Star Innovation Partners

The Jones Family and Entrepreneur Rob Wechsler Provide Cash Infusion to Continue Aggressive Franchise Growth for Men's Grooming & Lifestyle Club

December 07, 2017 // // DALLAS - The Gents Place, a lifestyle club bringing men's grooming to the next level, announced today it has received a significant investment from Blue Star Innovation Partners, an investment venture for growth-stage companies founded by Dallas Cowboys owner Jerry Jones, the Jones family, and entrepreneur Rob Wechsler, Chairman of Blue Star Sports.

"I'm thrilled that Jerry and Rob see such enormous potential in The Gents Place that they've chosen us to be among the first of a select few companies they've invested in," said Ben Davis, founder and president of The Gents Place. "Male grooming is a $5-billion industry and growing every year as more men want to look and feel their most confident best. The Gents Place is poised for enormous growth and, this year alone, we've already signed agreements to expand our footprint to five new cities across the U.S."

The Gents Place, which currently has three lifestyle clubs in North Texas, one in Leawood, Kansas, and another in Chicago, has more than 10 franchise locations under development in Dallas, Chicago, Austin, Houston and San Antonio.

"Since forming Blue Star Innovation Partners in 2016, we've received over 700 applications from start-up businesses and will hand-select a small number of companies with incredible growth potential to leverage our 30 years of business experience, resources, and contacts in the world of sports," said Dallas Cowboys owner, president and general manager Jerry Jones. "Ben is a savvy entrepreneur who has aggressive plans to grow The Gents Place nationwide through the franchising model and we believe that given the right guidance and resources, he can achieve that goal."

To drive the brand's franchise growth, in 2016, Davis brought on entrepreneur and NFL Hall-of-Famer Emmitt Smith as a co-owner and also received an investment from Elevated Brands, a brand management and development company established by the principals of franchise concept Massage Heights.

The Gents Place plans to open 150 franchised locations over the next five years and is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Las Vegas, Atlanta, Miami, New York City, Los Angeles and Chicago.

Prospective single- and multi-unit franchisees should possess a minimum net worth of $400,000 and liquid assets of at least $175,000. Candidates should have strong business, management and/or marketing experience. Franchisees can expect their initial investment to be between $440,955 – $705,980, including a $40,000 franchise fee. The Gents Place franchisees are provided with an array of tools to position them for success, including franchisee and management training; a proprietary web-based management system; ongoing, hands-on training for club employees to learn our unique grooming methods, management and administration of a club; and advertising, marketing and public relations support. Additionally, The Gents Place provides assistance with site selection and construction.

The Gents Place prides itself on having one of the most unique service menus in the industry, epitomizing the exclusivity of an old-world speakeasy paired with an upscale, welcoming country club atmosphere. Not only can guests enjoy an incredible hair service and shave in the best men's grooming and lifestyle clubs in town, but also they can take advantage of all of the luxuries of a modern spa. In addition to offering men's grooming services, The Gents Place is a purveyor of hard-to-find retail goods from all over the world including its proprietary Rascal line of products, Truefitt & Hill, and Lakme, among others.

To learn more about ownership opportunities with The Gents Place, contact Pete Wei, Franchise Development at or visit Financing is available through the Small Business Administration for qualified franchisees. For more information visit Follow The Gents Place on Facebook, Twitter and Instagram for the latest news and trends.

About The Gents Place

The Gents Place is the next level in men's grooming and lifestyle club that helps gentlemen look and feel their most confident best. Founded in 2008, the company has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas, as well as Leawood, Kansas and Chicago, Illinois. The Gents Place provides luxury men's grooming services in addition to straight razor shaves, shoe shines and hand and foot repairs in a refined and timeless environment. For more information on The Gents Place, visit

About Elevated Brands

Elevated Brands is the brand management and development company established by the principals of Massage Heights, the membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team's deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.

About Blue Star Innovation Partners

Blue Star Innovation Partners ("Blue Star") is a growth equity and investment fund led by hand-selected serial entrepreneurs who co-manage and invest alongside the Jones Family. Founded in 2016, Blue Star invests in highly innovative lower-middle market businesses with $3 million to $50 million in annual revenue and the potential for global reach. By providing fast acting, direct funding and a unique formula of mentorship, Blue Star helps steer highly creative entrepreneurs and operators towards success.

Blue Star focuses on opportunities within the fields of sports, health and wellness, entertainment, and technology, and operates out of the Dallas Cowboys World Headquarters at The Star in Frisco, Texas. For more information, visit

Media Contact:

Courtney Whelan
Fish Consulting

SOURCE The Gents Place



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