OMAHA, Neb. - Dec. 12, 2017 // PRNewswire // - After a comprehensive review of advertising agencies, The Maids, based in Omaha, NE, has selected LOOMIS of Dallas, TX to help the company enhance its brand initiatives and to develop a strong franchisee marketing support effort.
"We're really focusing on building a strong marketing support system for our franchisees. It's important to increase support as they continue to grow and expand," said Amy Benedict, vice president of customer experience for The Maids. Benedict said LOOMIS was selected based on the company's depth of experience working with franchise networks across a variety of categories, including the home services category.
"We have a lot of work to do as we kick off our new relationship with The Maids and their franchisees. The franchisees are very successful local business owners, and they need help evaluating and implementing local marketing programs," said Julie Ondrusek, partner and director of client services at LOOMIS. "Our first task will be to conduct a thorough listening exercise, which will include a great deal of communication with franchisees to learn more about their needs and where we can provide the greatest benefit for them."
Ondrusek said LOOMIS specializes in local level support and her team has already begun thinking how some of the approaches they've used for other franchise systems might be adapted for The Maids so the LOOMIS team can hit the ground running.
"We feel great about the fit between our two organizations and we couldn't be more excited to kick off our new relationship," said Mike Sullivan, president of LOOMIS.
Known for its 22-Step Healthy Touch® Deep Cleaning System, The Maids is the only franchised residential cleaning service to clean for health, combining environmentally preferable cleaning supplies with a methodical process and strict attention to detail to maintain the healthiest living environment possible for families. The Maids enjoys a 96 percent customer referral rate distinguishing them as the residential cleaning service of choice.
Dallas-based LOOMIS is focused exclusively on the unique needs of challenger brands. Our clients' ambitions often outrun their budgetary resources, and we consider it our job to help eliminate that as a competitive disadvantage. We develop insight-driven advertising strategies and complete, multi-channel implementation programs that help our clients take full advantage of their market position.