Real Living Real Estate Named ‘Real Estate Agency Brand of the Year’

Real Living Real Estate brokerage network receives top honors in Harris Poll EquiTrend® survey for second consecutive year, and also named “Most Trusted” in real estate sector.

BETHEL, CONN. (PRWEB) December 13, 2017 - Real Living Scalzo Group Real Estate recently announced that Real Living Real Estate was nationally recognized as “Real Estate Agency Brand of the Year” and “Most Trusted” real estate brand in the 29th annual Harris Poll EquiTrend® study. Real Living Real Estate has received “Brand of the Year” honors for two consecutive years and is the only brokerage network to be recognized twice in its category.

“Receiving this award for the second year in a row is a wonderful tribute to the strength and reputation of our Real Living Real Estate brand,” said Adrienne Qui, Broker at Real Living Scalzo Group Real Estate. “Our agents work consistently with diligence and care on behalf of their clients and this recognition is a testament to that unending dedication.”

The “Brand of the Year” study is based on consumers’ perception of brand familiarity, quality and usage consideration across more than 4,000 brands. Brands ranking highest receive the Harris Poll EquiTrend “Brand of the Year” award in their category. Real Living Real Estate’s distinction as “Most Trusted” real estate brand represents its reliability and integrity in the eyes of respondents. The study includes the opinions of more than 100,000 U.S. consumers surveyed online earlier this year.

Robert McAdams Jr., president of Real Living Real Estate, said the network’s philosophy to invite client collaboration in the real estate process may be a factor in the brand’s overall favorability and rank as the “Most Trusted” brand in real estate. “Client satisfaction is at the very foundation of the Real Living Real Estate brand,” added McAdams. “Our Real Living 360 Service® program, which invites clients to rate the service of their Real Living Real Estate network professionals, exists because we understand the importance of providing only the best customer experience possible.”

Earlier this year the brokerage received an impressive 99% satisfaction rating from buyers and sellers through the Real Living 360 Service® program as tracked by Quality Service Certification, Inc., an independent research firm. The brand overall received a 97% rating, tying a record high satisfaction rating for Real Living Real Estate network agents.

“The level of service Real Living Real Estate network professionals offer their clients sets them apart in the industry,” noted Gino Blefari, CEO of HSF Affiliates LLC, which operates the Real Living Real Estate network. “We are thrilled their efforts have been recognized by this prestigious distinction.”

About Real Living Scalzo Group Real Estate

Real Living Scalzo Group Real Estate is part of Scalzo Group Real Estate Services, a full service real estate brokerage firm located in Bethel, CT. Scalzo Group’s services include residential and commercial sales, property management and modular construction servicing Western CT and NY’s Westchester County. Family owned and operated since 1987, Scalzo Group is an award winning, client-focused company with exceptional customer service and unwavering ethics at its core. For more information, please call (203) 744-7077, or visit The office is located at 2 Stony Hill Road, Bethel, CT 06801.

About Real Living Real Estate

Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. The Real Living brand and its innovative concepts were recognized by Entrepreneur magazine as well as by Inman News with several Inman Innovator Awards. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. For more information, please visit

For media inquiries, please call 805.650.6121, ext. 361.


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SOURCE Real Living Real Estate


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