December 28, 2017 // Franchising.com // Fairfax, Va. - Firenza Pizza, a burgeoning franchise touting “Pizza Like Never Before,” is set to open its newest restaurant in Lexington, South Carolina.
Located at 5232 Sunset Boulevard, the new restaurant specializes in hand-crafted, made-to-order pizza and will celebrate its grand opening January 9-13. Guests will receive a free two topping pizza when they make a $2 donation to LICS or PETSinc.
In addition, the first 10 people in line Friday, January 12, 2018 and Saturday, January 13 will get free pizza for a year.
“We are extremely excited to bring Firenza Pizza to the Midlands area,” said Bruce Rickman, who will own and operate the new restaurant with his wife, Eileen. “The brand has seen exponential growth nationally. With Firenza’s premium-quality product, I am confident that the local community will love it. We look forward to becoming the go-to place for fast-casual pizza in Lexington County.”
Firenza specializes in truly hand crafted and made-to-order pizzas that can be customized with nearly 40 fresh toppings including house roasted garlic, creamy mozzarella ovalini and your favorite meats. For those customers who don’t want to create their pizzas from scratch, Firenza also offers ten chef-inspired signature pies ranging from the Primavera Fresca loaded with healthy vegetables, the Big Kahuna featuring smoked ham, bacon and tropical pineapple or the award-winning Chipotle Chicken topped with crema and fresh pico de gallo. Once the pizzas are assembled, they’re baked in an open flame stone-hearth oven and guaranteed to be done within five minutes.
The cost of a 10-inch simple cheese pizza is $5.99. Signature 10-inch pizzas start at $8.49. 14-inch pizzas are also available starting at $16.49.
While convenience and price are important selling points, the priority for Firenza is phenomenal pizza. “Unlike most other fast casual pizza chains where the crusts are premade and machine-pressed, our pizza dough is made in house daily and hand-stretched to order right in front of the guest,” Bruce said.
In addition to pizza, the restaurant offers diners customizable salads, oven baked wings, homestyle meatballs, breadsticks and more.
Restaurant hours are daily from 11:00 a.m. to 10:00 p.m
Founded in 2015, Firenza Pizza is a new concept in the burgeoning fast-casual pizza segment that creates “Pizza Like Never Before!” Developed by a team of franchise executives and proven franchisees with more than 100 years of restaurant business development experience, Firenza specializes in truly hand crafted and made-to-order, stone hearth-baked pizzas that can be customized with nearly 40 toppings. Today, there are 11 Firenza locations open and operating in 7 states, with 25 more in various stages of development. For more information, please visit http://www.firenzapizza.com.
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SOURCE Firenza Pizza