January 09, 2018 // Franchising.com // Slapfish, a Modern Seafood Franchise serving up bold, crave-worthy dishes in a fast casual setting, announces its expansion into the sunny state of Florida. The first location is slated to open in Orlando in mid-2018, with plans for ten more restaurants throughout the state within the next five years. Specializing in boat-to-plate dining and chef-driven dishes, the brand’s first location in the Southeast region of the U.S. marks a significant milestone for Slapfish.
Florida franchisees including father-and-son duo Brandon and Charles Bengel, and Les Hatter bring decades of experience expanding QSR concepts to new Florida markets including the opening of 20 Five Guys. Orlando’s unique mix of locals and tourists, easy access to shorelines, and drool-worthy bounty of both gulf and pacific seafood, make for a strong entry into an untapped market. With plans to open up to 40 locations across the state, the restaurateurs look forward to making Slapfish a household name.
“From the moment we experienced Slapfish, we knew right away that this brand is the future of fast casual seafood,” says President, Brandon Bengel. “Slapfish is unlike any other concept in the marketplace and the industry as a whole with its versatile menu and commitment to serving well-managed seafood at affordable prices. In addition to filling a niche in the Orlando dining scene, we are confident that locals will fall in love with the brand, just like we did.”
Slapfish is celebrated for its original dishes like the Clobster Grilled Cheese, Chowder Fries, Power Burrito, Lobster Grinder, and Surf N Turf Lobster Burger, as well as its seasonally rotating menu. Founded as a food truck by Chef Andrew Gruel in 2011, the quickly expanding concept has since grown into eleven brick-and-mortar locations throughout California, New Mexico, and Utah, with upcoming openings in South Korea, the UK, Oklahoma, Nevada, Arizona, Northern Virginia, and Northern California in 2018.
“Florida is the perfect next step in our expansion strategy, as we can’t wait to pack our award-winning tacos, sandwiches, rolls and bowls with fresh-from-the-dock seafood,” adds Chef Andrew Gruel. “We are redefining the way people eat seafood, and we look forward to introducing our bold flavors and responsibly-sourced dishes to Floridians.”
For more information on Slapfish, visit http://www.slapfishrestaurant.com/. To learn about franchising opportunities, visit http://www.slapfishrestaurant.com/index.php/franchising.
Slapfish is a Modern Seafood Franchise - seafood redefined with a fresh attitude, simple flavors and a healthy smack of fresh. Slapfish has created a distinct brand that revolves around drool-worthy “boat-to-plate” cuisine in a casual, relaxed setting. Chef Gruel’s menu boasts a variety of daily and seasonally changing features, seafood fresh from Sea to Table, and bib-worthy dishes with bold flavors. The brand currently has eleven units open, with over 150 more locations in development both domestically and internationally.
As the nation’s fastest growing seafood chain and largest fast casual seafood concept, Slapfish has received numerous accolades, most recently coming in at number three in the “2017 Fast Casual Top 100 Movers & Shakers” list and QSR magazine’s “The 40/40 List”. Chef Gruel has also received top honors in Restaurant Hospitality’s “18 Innovators to Watch in 2017”, and in Nation’s Restaurant News’ “2017 Power List”.