Mrs. Fields Introduces Chocolate-Dipped Strawberries

Iconic Cookie Franchise Emerges Into A New Category Just in Time for Valentine’s Day

January 16, 2018 // Franchising.com // BROOMFIELD, CO - Mrs. Fields, the worldwide brand known for warm, delectable, freshly baked cookies right out of the oven, has entered a new category of sweet treats - Chocolate-Dipped Strawberries. Dipped in real dark, white or milk chocolate, Mrs. Fields' latest innovation is made with large, succulent Grade A strawberries, making them a unique Mrs. Fields treat available just in time for Valentine’s Day.

Mrs. Fields’ Chocolate-Dipped Strawberries weigh in at a hefty 1 oz. per berry and are available in three different designs in half or a full dozen. The Divine Valentine Chocolate-Dipped Strawberries are adorned with iconic hearts and delicate red stripes, the perfect sweet surprise for Valentine's Day. For those looking for a tantalizing treat for any occasion, the Scrumptious Stripe Chocolate-Dipped Strawberries are dipped in real dark chocolate, milk chocolate and white chocolate then embellished with elegantly contrasting chocolate stripes. The Nuts About Chocolate-Dipped Strawberries are a sweet and salty dream, engulfed in delicately smooth chocolate and coated in either chopped peanuts or almonds. All Mrs. Fields Chocolate-Dipped Strawberries are carefully shipped and packaged in protective insulation with ice, so they arrive in perfect condition to surprise and delight fans worldwide.

“As a brand, we are always thinking of new products for our loyal fans and thought the Chocolate-Dipped Strawberries were the perfect complement to our current lineup of cookies and treats,” said Dustin Lyman, CEO of Mrs. Fields. “Valentine's Day is a popular gift giving opportunity and we're excited to offer fans a new Mrs. Fields indulgence for the holiday.”

In addition to the Chocolate-Dipped Strawberries, Mrs. Fields offers a variety of packages and gifts for Valentine's Day that are sure to impress fans of all ages. From heart-shaped cookie cakes to delicious cookie boxes, fans must order by February 13 at 3:00 pm MT to receive in time for the loving holiday.

Mrs. Fields Chocolate-Dipped Strawberries are available online starting at $24.99. For more information regarding Mrs. Fields, please visit www.mrsfields.com. Like Mrs. Fields on Facebook at www.facebook.com/mrsfieldscookies or follow on Twitter at www.twitter.com/mrsfields.

About Mrs. Fields

Mrs. Fields is based in Broomfield, Colorado with a production and distribution facility in Salt Lake City, Utah. Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs. Fields enjoys the highest aided brand awareness in the industry and sells products at over 200 retail locations nationally and online. For more information, please visit www.mrsfields.com.

Media Contacts:

Kayla Hockman
khockman@konnectagency.com

Jenna Seelig
jseelig@konnectagency.com

SOURCE Mrs. Fields

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