1-800-FLOWERS.COM® Unveils 2018 Valentine's Day Collection
The Floral Authority Delivers Differentiated Assortment, Including Handcrafted Designs from Local Florists and Fresh from the Farm™ Arrangements
CARLE PLACE, N.Y. - Jan. 18, 2018 // PRNewswire // - 1-800-Flowers.com has unveiled its 2018 Valentine's Day collection, reflecting key themes that will influence floral gift-giving during this season of love. Showcasing its focus on product innovation, this exclusive collection includes a nod to the color of the year, features cut blooms that are farm fresh, offers a unique selection of roses and provides an updated take on the more classic romance arrangements.
Available online and through its network of talented florists nationwide, the new collection features truly original designs at a broad range of price points.
"We're excited to introduce our 2018 Valentine's Day collection and believe we have developed both a beautiful and unique lineup of exceptional designs sure to 'wow' spouses, galentines, sweethearts and other loved ones," said Alfred Palomares, Vice President, Merchandising, 1-800-Flowers.com. "Our team has been preparing for this holiday all year and we look forward to delivering millions of smiles to gift-givers and recipients alike in the weeks ahead."
The themes that inspired the 1-800-Flowers.com 2018 Valentine's Day collection, and some of the designs within each category, include:
Passionate for Purple
Rich in symbolism and elegance, this of-the-moment hue has taken off. From single stems to lush bouquets, 1-800-Flowers.com has curated a special selection of vibrant and one-of-a-kind arrangements in various shades of purple from ultraviolet to lavender and lilac to magenta:
- Lavender Dreams™ ($44.99 - $74.99)
- Graceful Lavender Bouquet by Real Simple® ($59.99)
- Orchid Embrace™ ($59.99)
- Shades of Purple™ ($59.99 - $79.99)
- Ultimate Elegance Lavender Roses™ ($119.99 - $209.99)
Fresh from the Farm™
These beautiful stems are grown with love at select farms and fresh-cut at the height of perfection. Available with or without a vase, each bouquet arrives in a lovely gift box:
- Lovely Lilies ($29.99 - $57.99)
- Modern Pink Roses by Real Simple® ($49.99)
- Tulips for Your Valentine by Southern Living™ ($49.99 - $64.99)
- Deluxe Bunches of Love Tulip & Iris ($59.99 - $84.99)
- Valentine's Day Kaleidoscope Roses ($64.99 - $92.99)
Roses, Roses, Roses
For Valentine's Day, roses remain the most popular expression of love. But, with apologies to Ms. Stein, a rose is not a rose. With premium varieties ranging from classic red to millennial pink, as well as yellow, white, multi-color, and even 4 foot tall roses, in stem choices by the dozen, 1-800-Flowers.com is the rose headquarters:
- Forever Yours Medley by Real Simple® ($59.99)
- Blooming Love™ ($64.99 - $89.99)
- Rose Rhapsody™ ($149.99)
- Rose of the Month Club ($39.99/delivery for one year)
Love and Romance
1-800-Flowers.com has elevated the traditional Valentine's Day floral arrangement, designing a contemporary assortment of charming mixed bouquets. This extensive offering features bright combinations of lilies, tulips, roses, Gerbera daisies, carnations and more, in rich shades of red and pink with additional colorful accents to provide the perfect finishing touch:
- Sweetheart Medley™ ($59.99 - $79.99)
- Magnificent in Marquis by Waterford® ($64.99 - $174.99)
- Follow Your Heart Bouquet™ ($69.99)
- Straight From the Heart™ ($74.99 - $124.99)
- Mad About You™ ($79.99)
In addition, 1-800-Flowers.com is offering an ultra-luxe package designed to help the over-the-top romantic deliver "The Ultimate Wow Gift" to their Valentine all year long:
A Year of Amour
Sure to keep the romance going strong, the February 14 delivery includes 50 long-stemmed red roses and 10 Stargazer lilies, accompanied by Italian Ruscus and Silver Dollar Eucalyptus, arranged in a Lismore Diamond Vase from the House of Waterford® Collection, along with an exquisite 70-piece chocolate gift box. But, that's only the beginning. The recipient will also receive a luxury flower arrangement twice a month. Plus, throughout the year, special gift deliveries will arrive for occasions such as movie date nights, breakfast in bed and dine-in dinner dates, as well as birthday and anniversary occasions. The all-inclusive package, which includes deluxe products from Simply ChocolateSM, Harry & David®, Cheryl's Cookies® and more, is available now through February 7 for $10,000.
Gift-givers are encouraged to connect with 1-800-Flowers.com on Facebook, Twitter and Instagram.
For more than 40 years, 1-800-Flowers.com has offered truly original floral arrangements, plants and unique gifts to celebrate birthdays, anniversaries, everyday occasions and deliver comfort during times of grief. Backed by a caring team obsessed with service, 1-800-Flowers.com provides customers thoughtful ways to express themselves and connect with the most important people in their lives. 1-800-Flowers.com is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
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