British Swim School Makes Big Splash In Howell
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British Swim School Makes Big Splash In Howell

Water Safety And Survival School Launches Additional New Jersey Location

January 22, 2018 // // Howell, N.J. - British Swim School, best known for its education of water safety as an essential survival skill amongst a fun and gentle environment, continues its nationwide expansion with a new pool location in the South Central area of New Jersey, in Howell. Although the addition officially opened to the public on Saturday, December 9, it will be celebrated through a ribbon cutting ceremony held by the Chamber of Commerce on Sunday, January 21 at 12:00 p.m. Additionally, the grand opening will be commemorated with the waiving off the annual membership fee for any members who sign up on grand opening day, along with a raffle for four free swim lessons to be drawn that day.

This location marks the fifth British Swim School franchise in the state of New Jersey. The location will be run by first-time franchisee Paul Horner, who was inspired to join the water-oriented franchise through observing his daughter's thriving collegiate swim career. Horner previously spent time as a corporate vice president for a Fortune 100 insurance company in New York City, but left it behind to focus on aiding the community and a chance to feel more fulfilled when going to work every day.

“While British Swim School will provide many beneficial aspects to the community, I’m most looking forward to impacting the lives of New Jersey’s little ones,” said Paul Horner, British Swim School franchisee. “Our area has an influx of water - from the ocean to pools to rivers and bays - so we have an important opportunity to promote better safety habits. It is a challenge I do not, and will not, take lightly.”

British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swimming skill development. While parental supervision is always the number one safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88 percent among children who are most at risk for deaths caused by drowning.

The British Swim School franchise concept operates a unique water safety program with teaching methods that serve as a trademark for the brand. The company offers lessons out of multiple national fitness chains and hotel pools year-round, based on the premise that children progress at different rates. Each child, regardless of age, is placed in their correct skill level and will have certain achievable objectives. British Swim School operates in nearly 180 schools in 20 states within the U.S., and holds nearly 13,000 lessons per week nationally, and conducted nearly a half million swimming lessons in 2016.

The newly opened British Swim School in Howell is located within LA Fitness, which is at 90 Lanes Mill Road, Howell, NJ 07731. For more information about the British Swim School in Howell, please call 609-245-0951 or visit Guests can also visit

About British Swim School

For 35 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. CEO Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand. Headquartered in Ft. Lauderdale, Fla., British Swim School currently operates out of nearly 200 schools within 20 states, and is developing an international presence with locations in Turkey and Canada. The organization holds nearly 13,000 lessons per week nationally, and conducted nearly a half million swimming lessons in 2016. British Swim School has been ranked in Entrepreneur’s Franchise 500, Top 50 New Franchises, and the Top 10 Types of Franchises to Watch in 2015. For more information about British Swim School and its franchise opportunities, visit or, and like them on Facebook at

SOURCE British Swim School



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